Stories Tagged as
Social media influencers
TikTok has a problem with paid ads going undisclosed
by
Amy Scott
and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
TikTok classes might be the next big thing in education
by
Kai Ryssdal
and Anais Amin
May 23, 2022
"One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos," says Bloomberg report Claire Ballentine.
The marketing CEO trying to bridge the pay gap for Black influencers
by
Kai Ryssdal
and Sean McHenry
Mar 17, 2022
Compensation in the influencer space is like the "wild, Wild West," says LaToya Shambo of Black Girl Digital. Her company wants to change that.
The influencer model has taken a hit during COVID-19. Can Instagram help?
May 28, 2020
Instagram is introducing new features, like ads on its IGTV, so influencers can keep making money.
With an eye on social media, Coty takes a majority stake in Kylie Cosmetics
by
Amy Scott
Nov 18, 2019
The deal highlights the rising importance of influencers to the beauty business.
Instagram gets commercial
May 1, 2019
Users will soon be able to make purchases without leaving the app.
That dog you love so much on Instagram? His owner is probably making thousands of dollars a post
Nov 22, 2018
Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.
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The latest product to sweep Instagram is one you've seen before
by
Molly Wood
and Bennett Purser
Nov 20, 2018
Instagram is filled with product promotions. The site’s most popular influencers pose with everything from cosmetics to snacks, anything with the potential to bring in a lot of money. But the latest product pushed by influencers is not so obvious. Although seen by millions of users and providing a generous income for many of the app’s […]
YouTube beauty videos for people over 35 are a huge hit
by
Sean McHenry
Oct 27, 2017
Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.