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Social media influencers

COVID-19

The influencer model has taken a hit during COVID-19. Can Instagram help?

by Jasmine Garsd
May 28, 2020
Instagram is introducing new features, like ads on its IGTV, so influencers can keep making money.
Can the social media app keep its influencers in the face of competition from TikTok?
AFP via Getty Images
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With an eye on social media, Coty takes a majority stake in Kylie Cosmetics

by Amy Scott
Nov 18, 2019
The deal highlights the rising importance of influencers to the beauty business.
Kylie Cosmetics on display at Ulta beauty on November 18, 2019 in New York City. Kylie Cosmetics has sold a controlling stake to Coty Inc for a reported $600 Million.
David Dee Delgado/Getty Images
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Instagram gets commercial

by Meghan McCarty Carino
May 1, 2019
Users will soon be able to make purchases without leaving the app.
Carl Court/Getty Images
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That dog you love so much on Instagram? His owner is probably making thousands of dollars a post

by Jana Kasperkevic
Nov 22, 2018
Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.
A dog poses for a portrait at the 2018 PetCon held at the Javits Center in New York City.   
Jana Kasperkevic for Marketplace
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The latest product to sweep Instagram is one you've seen before

by Molly Wood and Bennett Purser
Nov 20, 2018
Instagram is filled with product promotions. The site’s most popular influencers pose with everything from cosmetics to snacks, anything with the potential to bring in a lot of money. But the latest product pushed by influencers is not so obvious.…
CHRISTOPHE SIMON/AFP/Getty Images
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YouTube beauty videos for people over 35 are a huge hit

by Sean McHenry
Oct 27, 2017
Yes, many social influencers are millennials. But the category to watch might be the over-35 crowd.
Angie "Hot-and-Flashy" Schmitt before shooting one of her videos. 
Courtesy of Angie Schmitt.
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