SHORT BIO
Kristin Schwab is a reporter at Marketplace focusing on the consumer economy. She's based in Brooklyn, New York.
Before Marketplace, Kristin produced narrative and news podcasts for The New York Times, New York Magazine and The Wall Street Journal. She teaches audio journalism at her alma mater, Columbia Journalism School.
Kristin also has a BFA in dance from NYU's Tisch School of the Arts. After performing with ballet and modern companies, she got her start in journalism as an editor at Dance Magazine. Kristin grew up in Minnesota and has been a bit reporting obsessed since watching the '90s PBS show "Ghostwriter" as a kid. Yes, she had one of those necklace pens and a marbled composition notebook.
Latest Stories (561)
Does Coca-Cola's AI ad herald a new era?
Dec 10, 2024
The holiday-themed spot shows the promise, and limitations, of handing over creative tasks to a machine.
Will new tariffs affect monetary policy? For now, it's wait-and-see
by
Kristin Schwab
and Sean McHenry
Dec 9, 2024
Carola Binder, an economist at the University of Texas at Austin, explains why tariffs might cause prices to rise, but they doesn't necessarily mean the Fed will get involved right off the bat.
Content creator claims copycat
by
Kristin Schwab
and Nicholas Guiang
Dec 9, 2024
TikTok creators are trying to draw the line between innocent similarity and outright copyright infringement.
50% off! Cyber Monday deal today only! (Kidding!)
Dec 4, 2024
The frenzy of Black Friday and Cyber Monday sales now lasts for weeks, and the constant deals are making the dates less meaningful for shoppers.
TikTok Shop drives $100 million in Black Friday sales after a year in the U.S.
Dec 3, 2024
It’s a small but growing piece of the billions spent online on Black Friday, a report says, as brands try to reach consumers on social media.
To avoid raising prices, clothing brands cut back on quality
Dec 2, 2024
Shrinkflation is affecting clothing brands. Companies are attempting to balance quality with price for consumers.
Why are Black Friday deals appearing earlier this year?
Nov 28, 2024
Pre-Thanksgiving Black Friday sales aren’t just about getting more of our money early. It's about getting us to imagine all the things we want to buy as prices continue to drop.
Why restaurants are on the private equity menu
Nov 19, 2024
Blackstone buys a majority stake in sandwich chain Jersey Mike’s. Fast-casual is a growing segment of the enormous but risky restaurant trade.
As winter holidays loom, retailers prepare for cautious holiday spending
Nov 18, 2024
The earlier, deeper discounts could mean retailers are a bit anxious.
If Home Depot is a bellwether, the economy's not too bad
Nov 12, 2024
The home improvement retailer's third-quarter sales came in higher than expected, but the company is seeing caution among consumers.