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Election 2024

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Economic Perceptions/Economic Reality

How political ads try to shape the way we feel about the economy

by Kimberly Adams
Apr 3, 2024
Campaigns and advocacy groups may spend up to $17 billion on ads in 2024. Many pitches will focus on the local and the personal.
According to Tess McRae of the Parkside Group, successful messaging for incumbents will highlight smaller ways people’s lives have improved — like lower gas prices.
Jim Watson/AFP via Getty Images
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Marketplace Morning Report

More money doesn't always mean more votes

Mar 29, 2024
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Economic Perceptions/Economic Reality

Perceptions that the economy's bad can cost you an election, even if the economy isn't actually bad

by Kimberly Adams
Mar 28, 2024
In 1992, voters’ perception that an improving economy was actually a bad economy contributed to Bush’s loss to Clinton. Could the same thing happen to Biden?
President George H. W. Bush greets supporters ahead of a debate against soon-to-be President Bill Clinton in 1992. Bush blamed the media for pushing the narrative of a "bad" economy, despite positive economic indicators.
LUKE FRAZZA/AFP via Getty Images
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Economic Perceptions/Economic Reality

What does a “good” economy look like — and are we in one?

by Kimberly Adams
Mar 27, 2024
Voters’ views on the economy don’t always match their own situation or national trends. The gap can color their views of candidates.
Yuki Iwamura/AFP via Getty Images
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Make Me Smart | Episode 1115

Class, income and a shift in American politics

Mar 12, 2024
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Election 2024

What's new in campaign ads? Asking for money to buy more ads and run them absolutely everywhere

by Kimberly Adams
Mar 5, 2024
No screen is likely to be safe from the deluge.
No screen is likely to be safe from the deluge of political advertising this year.
Anna Moneymaker/Getty Images | Alon Skuy/Getty Images
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Marketplace Tech

Deepfakes and the 2024 election season

Mar 5, 2024
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Marketplace Tech

Spotting tech-driven disinformation isn't getting easier

Mar 4, 2024
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Marketplace Tech

Voting precincts are steadily moving away from paperless machines

Feb 29, 2024
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Democracy in the Desert

When the local paper folds, who's left to cover the news?

by David Brancaccio and Alex Schroeder
Feb 27, 2024
Checking in with the remaining reporters in Val Verde County, Texas, three years after its last daily newspaper folded.
Del Rio, Texas, lost its daily newspaper in 2020. Media researchers have labeled Val Verde County, in which Del Rio is located, a "news desert." But that doesn't mean it's a complete vacuum of information.
David Brancaccio/Marketplace
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