David Brancaccio

Host and Senior Editor, Marketplace Morning Report


I’ve anchored and reported for Marketplace since 1989 from bases in London, Los Angeles and New York. Multimedia journalism’s my thing — been doing radio since I was a little boy. I write, love cameras and audio/video editing and have anchored television. I grew up in a small town in Maine but have attended schools in Italy, Madagascar and Ghana.

What was your first job?

DJ and newsman on WTVL AM/FM, Waterville, Maine.

What do you think is the hardest part of your job that no one knows?

Making each and every one fit. “Marketplace Morning Report” has to end at 58 minutes and 58 seconds past each hour; no more, no less.

What advice do you wish someone had given you before you started this career?

Find your own voice in your on-air style and in your writing.

In your next life, what would your career be?

Astronaut. They say a key qualification for the Mars mission are folks who can fix things on the fly. I'm good at MacGyvering.

Fill in the blank: Money can’t buy you happiness, but it can buy you ______.

A McIntosh audiophile-grade stereo amplifier. No, not spelled the same as the computer. They always were too expensive for me, and now they're even more expensive.

What is something that everyone should own, no matter how much it costs?

For those who shave, a shaving brush.  And kitchen scissors. Really. It'll change your life.

What’s something that you thought you knew but later found out you were wrong about?

I thought people work in their own best interests. They don't. They use up resources until they hurt themselves. "Tragedy of the commons," economists call it.

What’s your most memorable Marketplace moment?

Live on the air, I slipped and swapped an "f" for a "p" in some copy and looked up to see an empty control room. They were all on the floor laughing at my expense.

What’s the favorite item in your workspace and why?

Besides the photo of my family, there is a 4" diameter, 4-foot-tall model rocket in the Marketplace Morning Report colors I built. It's flown to 4,000 feet.

Latest Stories (2,605)

Democrats pass major agenda items, but they have a lot of hard work ahead

Democrats need to make the Inflation Reduction Act live up to its promise, Felicia Wong of the Roosevelt Institute says.
What are some potential obstacles that await Democrats as they prepare to implement the Inflation Reduction Act?
Nicholas Kamim/AFP/Getty Images

How the vinyl resurgence keeps pressing forward

Industry leaders are seeking new ways to sustainably keep the music playing.
The demand for vinyl keeps growing, even as the industry works around supply chain issues.

New exhibit captures the intersection of photography and economics

A wife and husband photography team turned manufacturing eyesores into art.
Bernd and Hilla Becher photographed things like blast furnaces, silos, grain elevators and oil tanks, documenting industrial architecture.
Hannelore Foerster/Getty Images

Are businesses making a drop in the bucket for water security?

Aug 1, 2022
Pacific Institute President Jason Morrison, who also heads the CEO Water Mandate, says that companies can lead global action on water.
"The way that we're defining this...is not just about those water volumes, it's also about water quality, and also about access to water for the poor," Pacific Institute President Jason Morrison said about the business-led Water Resilience Coalition.
Justin Sullivan/Getty Images

Inside the allegations against a COVID testing company

What American Public Media's investigative unit found when they looked into GS Labs.

Why is there a real estate crisis unfolding in China?

Massive debt amongst property developers like Evergrande have led to incomplete buildings and angry homebuyers.
"Property developers have run out of money." said Jennifer Pak, Marketplace's China Correspondent.
LIU JIN/AFP via Getty Images

More purpose, fewer silos: some keys to meaningful work

In the show "Severance," characters don't understand the point of their work. And they barely know their colleagues.
The Macrodata Refinement department at Lumon Industries includes Dylan (Zach Cherry), left, Irving (John Turturro) and Mark (Adam Scott).
Apple TV+

As jobs become more automated, how will workers adjust?

Chris Farrell says that while workers may not see massive job losses, technology will alter the mix of jobs and needed worker skills.
"Don't fear the march of the robots, but worry instead that too many workers will be left to their own devices in dealing with massive job changes driven by automation," says Chris Farrell, Marketplace's senior economics contributor.

Even amid the crash, there's some optimism about the future of crypto

The co-founder of one financial services company is bullish on digital currencies even as uncertainty roils the market.
"Similar to the past so-called crypto winters, the underlying foundation, the development, the technology and the adoption [of crypto] has been continuing," said William Cai, co-founder and managing partner at Wilshire Phoenix.
Ina Fassbender/AFP via Getty Images

Sales are up for this artisanal biscuit maker, but inflation is taking a huge bite

Ingredients are up 30%, says Carrie Morey of Callie’s Hot Little Biscuit in South Carolina. But passing along costs poses other problems.
"At the end of the day, sales being up are great, but if you're not making money, it creates a whole new set of problems," says Carrie Morey, founder and owner of Callie's Hot Little Biscuit in Charleston, South Carolina.
Courtesy Libba Osborne