Blockchain is the buzzword of the day in startups. The digital transaction technology backs cryptocurrencies, like bitcoin, that we hear so much about. But business plans abound to give every industry a blockchain makeover, from real estate to drug prescriptions. Companies and organizations focused on sustainability see a particular opportunity in blockchain to verify every step a product takes, from origins to consumer to disposal. Jayson Berryhill, a partner at Eachmile Technologies, is working on a blockchain project for sustainable seafood.
"Seafood supply chains, unlike many different commodities, they are very long and fragmented," Berryhill said. "And because of that, we lose track of where where seafood comes from. ... A lot of the seafood [that people] think is coming from Alaska ... it's Alaskan seafood, yes. But it goes to China first, and then it comes back here."