Last year, California passed the California Consumer Privacy Act, which requires companies to be more careful in the way they handle consumer data. It doesn't go into effect until next year, and it's still a work in progress. Big tech companies have been proposing almost constant changes to the law since it passed, while on the other side privacy advocates push for even more teeth. But however the final law is written, companies are also working on compliance, which is clearly confusing and can also be costly.
Host Molly Wood checked in with Jessica Lee, a partner at the law firm Loeb & Loeb advising clients on data privacy regulations. She said some companies are plowing ahead while others are trying to remake things in their favor. The following is an edited transcript of their conversation.