Between social media, election meddling, privacy concerns and fears of internet addiction, we are at a time when we are re-evaluating the grand bargain that we have made with technology. We've gotten used to trading personal information for tailored ads and letting devices into every part of our lives for convenience. But, as we develop these habits and make these trade-offs, what does it mean for our kids?
For the next week, we're going to look at this tech bargain and its impact on the next generation. We're starting with a conversation about marketing. Marketplace Tech host Molly Wood talked to Marcus Collins, chief consumer connections officer at the Doner creative agency, about how advertisers think about reaching kids. The following is an edited transcript of their conversation.