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Let’s say you want to buy some shoes online. You search, get a bunch of options. Some of them are probably sponsored.  That’s retail media, said Luke Stillman at Madison and Wall, an advisory and consulting firm to the advertising industry. 

Global advertising spending to top $1 trillion in 2025

One major growth sector is retail advertising, when a brand pays retailers like Amazon or Walmart to highlight their products to that retailer’s customers. It’s expected to grow to over $190 billion in 2026.
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