Stories Tagged as
Advertising
Will millions spent on ads sway voters in Georgia runoffs?
Jan 4, 2021
Political ads have been relentless on Georgia airwaves leading up to the Jan. 5 Senate elections.
Why multimillion-dollar Super Bowl ad slots are slower to sell out this year
Dec 18, 2020
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Ikea ditches its catalog, but other retailers are hanging on to them
Dec 8, 2020
Catalogs can grab people’s attention, if only for a moment.
How American government propaganda was born
Oct 21, 2020
A new book sees the roots of modern government persuasion in a World War I-era agency.
Nobel laureate Robert Wilson says auctions pervade our everyday life
by
Victoria Craig
and Alex Schroeder
Oct 13, 2020
Many products are now sold using "package auctions" for a more efficient allocation of goods.
How to sell the future
by
Bridget Bodnar
and Charlton Thorp
Sep 7, 2020
A look at how advertising execs sold computers before any of us knew what they were.
Local governments and companies encourage masks in absence of federal policy
Jul 13, 2020
New York, California and Oregon have put out public service ads to get people to wear masks.
For public good, not for profit.
Here's what civil rights leaders want from Facebook
by
Sabri Ben-Achour
, Rose Conlon
and Alex Schroeder
Jul 10, 2020
"It shouldn't be my nonprofit that has to be monitoring and focusing its energy on a corporation that makes $70 billion a year," said Color of Change President Rashad Robinson.
Why small businesses likely won't suspend their Facebook ads
Jul 2, 2020
Many of the companies participating in the boycott of Facebook are huge brands with enormous budgets.
Marketers are embracing Black Lives Matter
Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.