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Advertising

Why small businesses likely won't suspend their Facebook ads

by Kristin Schwab
Jul 2, 2020
Many of the companies participating in the boycott of Facebook are huge brands with enormous budgets.
Many of the companies boycotting Facebook are major brands with big budgets.
Daniel Leal-Olivas/AFP via Getty Images
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Race and Economy

Marketers are embracing Black Lives Matter

by Mitchell Hartman
Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.
The Nike campaign that embraced athlete-activist Colin Kaepernick in 2018. Many brands are now using Black Lives Matter content in their messaging.
Justin Sullivan/Getty Images
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COVID-19

Big brands are telling TV networks they might not be buying as many ads as planned

by David Brancaccio , Candace Manriquez Wrenn , Rose Conlon and Alex Schroeder
May 13, 2020
More people are at home watching, but there's a lot of uncertainty about the future of TV programming.
As much as $1.5 billion in TV advertising spending could be pulled back.
Pixabay
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COVID-19

Advertisers are trying to adapt to COVID-19

by Kristin Schwab
Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images
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Advertisers wanted nothing to do with Reddit. Now they're coming back.

by Jasmine Garsd
Feb 5, 2020
Reddit's co-founder and CEO reflects on the social media platform as it turns 15.
Reddit co-founder and CEO Steve Huffman speaks during a hearing with House subcommittees in October.
Zach Gibson/Getty Images
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The Season

Do people really buy cars as holiday gifts?

by Jack Stewart
Dec 5, 2019
It might be a good time to find a bargain, but that present might not be appreciated.
The Lexus "December to Remember" event has been running since 1999.
Lexus
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Will TV networks cash in on impeachment?

by Kimberly Adams
Nov 11, 2019
Well, it depends.
Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019.
ANDREW CABALLERO-REYNOLDS/AFP via Getty Images
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Why European regulators are scrutinizing digital advertising auctions

by Kai Ryssdal and Daniel Shin
Jul 9, 2019
WSJ reporter Patience Haggin says this practice is being reviewed for possibly violating the European Union's recent data privacy regulation.
Issouf Sanogo/AFP/Getty Images
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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

by Marielle Segarra
Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images
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Is your phone listening to your conversations?

by Jack Stewart
May 17, 2019
Companies don't need to eavesdrop to target ads — we give them plenty of information.
Social media can be a tool for human connection, but some experts say some follower-type platforms can instead exacerbate loneliness.
Manan Vatsyayana/AFP/Getty Images
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