Why European regulators are scrutinizing digital advertising auctions
Why European regulators are scrutinizing digital advertising auctions
Personalized ads — whether you like them or not — are a regular part of the online experience these days, as publishers like Google collect more data about our clicking, streaming and spending habits and sell it to advertisers. But you may not know that advertisers are competing to get that data in an online auction that lasts just seconds.
But in recent months, that practice has been questioned and challenged by United Kingdom and Irish privacy regulators. Kai Ryssdal spoke to Patience Haggin of the Wall Street Journal who wrote about how this process is facing increased scrutiny in Europe and why.
Click on the player above to hear the full interview.
Stories You Might Like
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?
