Will TV networks cash in on impeachment?

Kimberly Adams Nov 11, 2019
HTML EMBED:
COPY
Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019. ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Will TV networks cash in on impeachment?

Kimberly Adams Nov 11, 2019
Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019. ANDREW CABALLERO-REYNOLDS/AFP via Getty Images
HTML EMBED:
COPY

This week, the first round of public impeachment hearings is set to start in Washington, with House Democrats planning to use multiple days of testimony to lay out their case against President Donald Trump.

But such hearings can stretch for hours and may not include many natural breaks, meaning networks planning to air the proceedings have to sort out what to do about advertising. While some companies may wish to avoid airing ads during the hearings at all, others — particularly political groups, may seek to capitalize on the moment.

To listen to the story, click on the listen button above.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.