Will TV networks cash in on impeachment?

Kimberly Adams Nov 11, 2019
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Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019. ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Will TV networks cash in on impeachment?

Kimberly Adams Nov 11, 2019
Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019. ANDREW CABALLERO-REYNOLDS/AFP via Getty Images
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This week, the first round of public impeachment hearings is set to start in Washington, with House Democrats planning to use multiple days of testimony to lay out their case against President Donald Trump.

But such hearings can stretch for hours and may not include many natural breaks, meaning networks planning to air the proceedings have to sort out what to do about advertising. While some companies may wish to avoid airing ads during the hearings at all, others — particularly political groups, may seek to capitalize on the moment.

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