Brands’ digital advertising budgets are often the first to get cut when the economic horizons look gloomy. That could spell trouble for tech companies.

Expect to see spots about things like AI agents and eyewear.

The holiday-themed spot shows the promise, and limitations, of handing over creative tasks to a machine.

Omnicom says its acquisition of rival Interpublic Group makes it well positioned to grow under the “new era of marketing.”

Publishers may have been too quick to end their print editions, says Amanda Mull at Bloomberg. “There’s demand for it among readers; there’s demand among advertisers.”

Companies hope AI branding makes them look ready for the future, but that leaves opportunities for “human-focused” marketing.

AI promises to improve ad targeting. It can also generate content tailored to individuals.

But Google says it’s increased search usage.

Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.

Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?