Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.

The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.

While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 

Car insurance companies spend billions each year trying to reach TV viewers and keep ahead of the competition.

Messages focus on offering savings and a good deal, says Ad Age’s Jeanine Poggi. Even if the economy slows, ad budgets may not shrink.

There’s a reason your favorite team’s game is scheduled for 4:07 on the dot.

While ad revenue growth is slowing down, experts don’t see a decline coming.

When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.

The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.

“Celebrities are rich for reasons having nothing to do with their crypto investments,” says Vox’s Emily Stewart.