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Digital advertising suffers from supply chain and inflation issues too.
What’s the message for brands when the stuff they’re selling is either not available or more expensive?
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping “top of mind” with customers.
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
The answer might depend on how much advertisers spend, and where they spend it.
Apple’s privacy feature requires apps that track users’ web activities to get their express permission before doing so.