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Brands are having to rethink how to get home viewers’ attention.
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Political ads have been relentless on Georgia airwaves leading up to the Jan. 5 Senate elections.
Many companies are wary of investing that kind of money in an event during a pandemic for multiple reasons.
Catalogs can grab people’s attention, if only for a moment.
A new book sees the roots of modern government persuasion in a World War I-era agency.
Many products are now sold using “package auctions” for a more efficient allocation of goods.
A look at how advertising execs sold computers before any of us knew what they were.
New York, California and Oregon have put out public service ads to get people to wear masks.
“It shouldn’t be my nonprofit that has to be monitoring and focusing its energy on a corporation that makes $70 billion a year,” said Color of Change President Rashad Robinson.