Ad spending slowdown hits tech and social media firms, but not equally

Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
Google is expected to comprise 30% of total worldwide digital ad revenues this year, one analyst said. Meanwhile, Snapchat and Twitter are each expected to make up under 1%.
Robyn Beck/AFP via Getty Images

How advertisers approached inflation in the 1970s, and how they approach it today

Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
"Stagflation" plagued the economy of the late 1970s and early '80s. Some marketers saw it as an opportunity to pitch brands as pocketbook friendly. Above, New York's Times Square in 1979.
Frances M. Ginter/Getty Images

TikTok has a problem with paid ads going undisclosed

Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
Regulating whether content creators are properly disclosing paid ads is an "impossible job," said Sara Morrison, a senior reporter for Recode at Vox.
Mario Tama/Getty Images

What's up with celebrities and cryptocurrency?

Jun 10, 2022
"Celebrities are rich for reasons having nothing to do with their crypto investments," says Vox's Emily Stewart.
Actor Matt Damon told viewers that "fortune favors the brave" during a Super Bowl ad for Crypto.com.
Valery Hache/Getty Images

What social media advertising tells us about inflation

Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images

How supply chain issues and inflation have started to reshape advertising

Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
Getty Images

Are Super Bowl ads still worth the cost?

Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
The Los Angeles Rams and Cincinnati Bengals will compete in Sunday's Super Bowl, and advertisers will compete for viewers' attention.
Rob Carr/Getty Images

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French car commercials will soon urge buyers to reconsider driving

Jan 14, 2022
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
In France, car commercials will need language that encourages consumers not to drive.
Tanya Rozhnovskaya via Getty Images

Companies ease up on the holiday ads

Nov 15, 2021
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
A pedestrian walks past a store advertising a Black Friday sale in New York.
Jeenah Moon/Getty Images

Coca-Cola nearly doubled its advertising this year

Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images