What social media advertising tells us about inflation

Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images

How supply chain issues and inflation have started to reshape advertising

Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
Getty Images

Are Super Bowl ads still worth the cost?

Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
The Los Angeles Rams and Cincinnati Bengals will compete in Sunday's Super Bowl, and advertisers will compete for viewers' attention.
Rob Carr/Getty Images

French car commercials will soon urge buyers to reconsider driving

Jan 14, 2022
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
In France, car commercials will need language that encourages consumers not to drive.
Tanya Rozhnovskaya via Getty Images

Companies ease up on the holiday ads

Nov 15, 2021
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
A pedestrian walks past a store advertising a Black Friday sale in New York.
Jeenah Moon/Getty Images

Coca-Cola nearly doubled its advertising this year

Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images

What an Olympics without live crowds means for advertisers

Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."
Mladen Antonov/AFP via Getty Images

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Can highway billboard signs change driver behavior?

May 27, 2021
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
A view of a highway billboard sign in Ohio aimed at improving driver behavior.
Courtesy of Matt Bruning/Ohio Department of Transportation

TV upfronts went virtual this year. Is that all that changed?

May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu

Apple releases privacy update that clamps down on data tracking

Apr 27, 2021
Apple’s privacy feature requires apps that track users’ web activities to get their express permission before doing so.
Apple has been talking about this change for seven months, and companies reliant on online advertising, like Facebook, have said their profitability could take a hit.
Chris Delmas/AFP via Getty Images