COVID-19

Advertisers are trying to adapt to COVID-19

Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images

Advertisers wanted nothing to do with Reddit. Now they're coming back.

Feb 5, 2020
Reddit's co-founder and CEO reflects on the social media platform as it turns 15.
Reddit co-founder and CEO Steve Huffman speaks during a hearing with House subcommittees in October.
Zach Gibson/Getty Images
The Season

Do people really buy cars as holiday gifts?

Dec 5, 2019
It might be a good time to find a bargain, but that present might not be appreciated.
The Lexus "December to Remember" event has been running since 1999.
Lexus
Representative Mark Meadows (R-NC) speaks to reporters on Capitol Hill after witnesses failed to show up for closed door testimony during the impeachment inquiry into US President Donald Trump in Washington, DC on November 4, 2019.
ANDREW CABALLERO-REYNOLDS/AFP via Getty Images

Why European regulators are scrutinizing digital advertising auctions

Jul 9, 2019
WSJ reporter Patience Haggin says this practice is being reviewed for possibly violating the European Union's recent data privacy regulation.
Issouf Sanogo/AFP/Getty Images

Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.
FRANCK FIFE/AFP/Getty Images

Is your phone listening to your conversations?

May 17, 2019
Companies don't need to eavesdrop to target ads — we give them plenty of information.
MANAN VATSYAYANA/AFP/Getty Images

Invest in Marketplace today

Ask not what Marketplace can do for you, but what you can do for Marketplace.

Instagram gets commercial

May 1, 2019
Users will soon be able to make purchases without leaving the app.
Carl Court/Getty Images

The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

How femtech uses data to help women and advertisers

Mar 20, 2019
In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is more personal and private than our health. Yet…
The FDA is working with companies like Fitbit to streamline the approval process for health and medical software.
DAVID MCNEW/AFP/Getty Images

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As COVID-19 reshapes our economy, our newsletter will help you unpack the news from the day.