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In this year's Super Bowl ads, brands are mostly playing it safe

Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
BMW's commercial featuring actor Christopher Walken is among the funnier ads this year.
Screenshot via YouTube

How inflation is impacting holiday ads

Advertisers are taking current market conditions into consideration when competing for consumer dollars.
A screenshot from Chevy's 2023 holiday ad, which features a family grappling with the effects of Alzheimer's. Some advertisers are ploying to viewers' emotions to distinguish their brands this year.
Chevrolet/General Motors via YouTube

For some small businesses, creating content is big business

Nov 8, 2023
Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
Video production on social media is a mainstay of content for small businesses. Sometimes it's meant to promote their offerings, but sometimes the content itself generates revenue.
demaerre/Getty Images

Fewer Americans want brands to take a stand on controversial issues

Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Maybe we don’t care what our toothpaste says about us. But we do care about what our shoes say as we walk through the world in them. Above, a 2018 Nike advertisement featuring quarterback Colin Kaepernick.
Angela Weiss/AFP via Getty Images

Brands are using Spanglish to reach a new generation of Latino consumers

Sep 20, 2023
About two thirds of the 64 million Latinos in the U.S. speak “Spanglish” a mix of English and Spanish, according to a new report out today by the Pew Research Center. Advertisers are paying close attention.
Marketing experts recommend different amounts of Spanish and English for ads targeted at different age groups.
Rob Kim/GC Images via Getty Images

For public good, not for profit.

An app's worth is partly the data it's got on you, the customer

Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
"You search for yogurt, and there's, like, a Chobani ad," says Sucharita Kodali of Forrester. "It's more lucrative to sell an ad than it is to actually, in many cases, sell the yogurt."
Justin Sullivan/Getty Images

At 50, hip-hop has grown into an economic giant

Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.
Valerie Macon/AFP via Getty Images

We're used to spam calls and emails. How about spam texts?

Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
A positive of SMS marketing? Companies "probably aren't going to inundate you the same way that they will with emails because there's a cost factor to it," says Vox reporter Emily Stewart.
Robert Nickelsberg/Getty Images