Stories Tagged as
Advertising
Super Bowl to feature AI product ads from Big Tech
by
Matt Levin
Feb 4, 2025
Expect to see spots about things like AI agents and eyewear.
Does Coca-Cola's AI ad herald a new era?
Dec 10, 2024
The holiday-themed spot shows the promise, and limitations, of handing over creative tasks to a machine.
The advertising world is changing fast — mergers can help firms stay ahead of the curve
Dec 9, 2024
Omnicom says its acquisition of rival Interpublic Group makes it well positioned to grow under the “new era of marketing."
Print magazines are having a moment, but who's buying them?
by
Amy Scott
and Sofia Terenzio
Nov 25, 2024
Publishers may have been too quick to end their print editions, says Amanda Mull at Bloomberg. "There's demand for it among readers; there's demand among advertisers."
AI advertising may repel as well as attract
by
Matt Levin
Jul 1, 2024
Companies hope AI branding makes them look ready for the future, but that leaves opportunities for "human-focused" marketing.
Ad spending is climbing, thanks to tireless consumers — and artificial intelligence
Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Google search has added an AI feature. Critics worry it's not all it's cracked up to be.
May 20, 2024
But Google says it's increased search usage.
For public good, not for profit.
Glitz, glamor and economics at this year's upfronts
by
David Brancaccio
and Erika Soderstrom
May 17, 2024
Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.
Brands in Space: What's behind the rush to advertise in the final frontier?
by
Nino Paoli
Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?
A TikTok ban would be bad news for the beauty brands that advertise on it
by
Kristin Schwab
and Sofia Terenzio
Apr 2, 2024
A lot of brands don't seem to have a backup plan, says Jordan Holman of The New York Times. The platform is where "they need to be."