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Super Bowl to feature AI product ads from Big Tech

Feb 4, 2025
Expect to see spots about things like AI agents and eyewear.
It's hard to say how many ads for AI products Super Bowl viewers will see. In the past, AI advertisements have produced a mix of backlash and buzz.
Aaron M. Sprecher/Getty Images

Does Coca-Cola's AI ad herald a new era?

Dec 10, 2024
The holiday-themed spot shows the promise, and limitations, of handing over creative tasks to a machine.
A still image from an AI-generated ad for Coca-Cola. It's not the real thing, and people are noticing.

The advertising world is changing fast — mergers can help firms stay ahead of the curve

Dec 9, 2024
Omnicom says its acquisition of rival Interpublic Group makes it well positioned to grow under the “new era of marketing."
The rise of AI and social media have disrupted the advertising industry. Omnicom hopes its merger with IPG will keep the company ahead of the curve.
Noam Galai/Getty Images

Print magazines are having a moment, but who's buying them?

Nov 25, 2024
Publishers may have been too quick to end their print editions, says Amanda Mull at Bloomberg. "There's demand for it among readers; there's demand among advertisers."
"Companies didn't stop printing print magazines because consumers hated them," said Amanda Mull at Bloomberg Businessweek. "They stopped printing them because the economics of printing physical editions of a magazine became sort of untenable."
Don Emmert/AFP via Getty Images

AI advertising may repel as well as attract

Jul 1, 2024
Companies hope AI branding makes them look ready for the future, but that leaves opportunities for "human-focused" marketing.
A screen grab from an AI-generated pitch for Toys R Us.
Courtesy Toys R Us

Ad spending is climbing, thanks to tireless consumers — and artificial intelligence

Jun 11, 2024
AI promises to improve ad targeting. It can also generate content tailored to individuals.
Artificial intelligence could inform more than 94% of ad spending before the end of the decade, a GroupM report says.
Craig T Fruchtman/Getty Images
A screenshot of Google's new AI-generated summary tool — and some radical self-honesty on its shortcomings.
Google

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Glitz, glamor and economics at this year's upfronts

Media companies are leaning more into digital assets like streaming as advertisers continue to shy away from investing in broadcast television.

Brands in Space: What's behind the rush to advertise in the final frontier?

Apr 10, 2024
Big consumer brands are partnering with aerospace companies to market their products in the cosmos. But what’s the payoff back on earth?