Stories Tagged as
Advertising
Ad spending slowdown hits tech and social media firms, but not equally
Jul 27, 2022
While ad revenue growth is slowing down, experts don't see a decline coming.
How advertisers approached inflation in the 1970s, and how they approach it today
by
Matt Levin
Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
TikTok has a problem with paid ads going undisclosed
by
Amy Scott
and Sarah Leeson
Jul 14, 2022
The FTC requires social media influencers to clearly disclose paid advertisements, but not everyone does.
What's up with celebrities and cryptocurrency?
by
Kai Ryssdal
and Andie Corban
Jun 10, 2022
"Celebrities are rich for reasons having nothing to do with their crypto investments," says Vox's Emily Stewart.
What social media advertising tells us about inflation
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
How supply chain issues and inflation have started to reshape advertising
by
David Brancaccio
and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Are Super Bowl ads still worth the cost?
by
Janet Nguyen
Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
For public good, not for profit.
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French car commercials will soon urge buyers to reconsider driving
Jan 14, 2022
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
Companies ease up on the holiday ads
Nov 15, 2021
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
Coca-Cola nearly doubled its advertising this year
by
Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.