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Advertising

An app's worth is partly the data it's got on you, the customer

by Meghan McCarty Carino
Sep 18, 2023
Retail apps like Instacart are valued more and more for their consumer data — and advertising possibilities.
"You search for yogurt, and there's, like, a Chobani ad," says Sucharita Kodali of Forrester. "It's more lucrative to sell an ad than it is to actually, in many cases, sell the yogurt."
Justin Sullivan/Getty Images
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At 50, hip-hop has grown into an economic giant

by Kimberly Adams
Aug 4, 2023
The genre is celebrated across the world and has permeated many facets of American society, creating wealth in the process.
Valerie Macon/AFP via Getty Images
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We're used to spam calls and emails. How about spam texts?

by Reema Khrais and Sarah Leeson
Aug 1, 2023
Cutting off advertising conversations in your text messages "is a little bit of a game of whack-a-mole," Vox reporter Emily Stewart says.
A positive of SMS marketing? Companies "probably aren't going to inundate you the same way that they will with emails because there's a cost factor to it," says Vox reporter Emily Stewart.
Robert Nickelsberg/Getty Images
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Will big tech platforms feel a dip in ad spending?

by Lily Jamali
Jul 25, 2023
Less spending by crypto and quick-delivery companies has been partially offset by more spending by pharmaceutical firms, carmakers and food and beverage companies.
Big tech companies like Alphabet and Meta may be impacted by the decline in ad spending.
Noah Berger/AFP via Getty Images
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Some advertisers say they're ready to spend again — and media platforms stand to gain

by Stephanie Hughes
May 9, 2023
Many platforms saw declines in ad revenue over the past year and had to cut costs and staff. Now there's optimism about a rebound.
"Whether it's television, cable, streaming, as well as audio, any company that accepts advertising will benefit," says media analyst Jessica Reif Ehrlich.
Martin Bureau/AFP via Getty Images
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Bud Light sales fall amid boycott over collaboration with trans influencer

by David Brancaccio , Alex Schroeder and Ariana Rosas
Apr 28, 2023
Other brands are watching how the company deals with becoming part of the debate on transgender rights, says E.J. Schultz of Ad Age.
Bud Light sales fell 17% for the week ending April 15 compared to the same week a year earlier, according to the Associated Press.
Drew Angerer/Getty Images
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U.S. Army brings back "Be All You Can Be" amid lagging recruitment

by Kai Ryssdal and Sean McHenry
Apr 12, 2023
Maj. Gen. Alex Fink says the Army is dealing with a tight civilian labor market as well as a problem of "knowledge and relatability."
Army trainees at a South Carolina base. The service is dealing with a "knowledge and relatability" challenge, Maj. Gen. Alex Fink says. The relatively small veteran population is part of that.
Scott Olson/Getty Images
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Online advertising has been getting more expensive. That's pinching small businesses.

by Justin Ho
Feb 17, 2023
Some small firms can't afford not to advertise.
Owners of online businesses, like Kate Matsudaira of Ink+Volt, rely on digital advertising to spread awareness of their offerings. She recently hired a full-time social media manager.
Justin Sullivan/Getty Images
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For small online retailers, digital advertising has become more expensive

by Justin Ho
Feb 16, 2023
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.
When Apple’s do-not-track option launched in 2021, it had an outsized impact on smaller businesses trying to advertise digitally.
Josh Edelson/AFP via Getty Images
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How the Puppy Bowl became a marketing juggernaut in its own right

by Janet Nguyen
Feb 10, 2023
The hotly anticipated canine sporting event, which runs counter to the Super Bowl, will return for its 19th year this Sunday.
Josh Allenhound, who comes from Buddy’s Second Chance Rescue in New York, will compete this Sunday on Team Fluff.
Elias Weiss Friedman/Animal Planet/Discovery +
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