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Are Super Bowl ads still worth the cost?

by Janet Nguyen
Feb 11, 2022
Advertisers have invested millions of dollars in the commercials that will air during the big game Sunday.
The Los Angeles Rams and Cincinnati Bengals will compete in Sunday's Super Bowl, and advertisers will compete for viewers' attention.
Rob Carr/Getty Images
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French car commercials will soon urge buyers to reconsider driving

by Amanda Peacher
Jan 14, 2022
Automakers will have to include language that suggests consumers take public transportation or bike or walk, especially for shorter trips.
In France, car commercials will need language that encourages consumers not to drive.
Tanya Rozhnovskaya via Getty Images
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Companies ease up on the holiday ads

by Caroline Champlin
Nov 15, 2021
This is usually a season when department stores, automakers and other retailers go big on ads touting special holiday deals. Not this year.
A pedestrian walks past a store advertising a Black Friday sale in New York.
Jeenah Moon/Getty Images
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Coca-Cola nearly doubled its advertising this year

by Andy Uhler
Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images
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What an Olympics without live crowds means for advertisers

by Kristin Schwab
Jul 14, 2021
Will losing some of the spirit of the Games, including the cheers of fans, turn into a loss for companies?
Despite taking place in 2021, this year's Olympics merchandise will be branded as "Tokyo 2020."
Mladen Antonov/AFP via Getty Images
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I've Always Wondered ...

Can highway billboard signs change driver behavior?

by Janet Nguyen
May 27, 2021
Dozens of states are spending time crafting safety messages using puns or humor to encourage safe driving habits.
A view of a highway billboard sign in Ohio aimed at improving driver behavior.
Courtesy of Matt Bruning/Ohio Department of Transportation
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TV upfronts went virtual this year. Is that all that changed?

by Kai Ryssdal and Sean McHenry
May 21, 2021
The answer might depend on how much advertisers spend, and where they spend it.
Mindy Kaling speaks onstage at Hulu's Upfront Presentation in 2014. Since last year, upfront presentations have gone virtual.
Michael Loccisano/Getty Images for Hulu
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Apple releases privacy update that clamps down on data tracking

by Nova Safo
Apr 27, 2021
Apple’s privacy feature requires apps that track users’ web activities to get their express permission before doing so.
Apple has been talking about this change for seven months, and companies reliant on online advertising, like Facebook, have said their profitability could take a hit.
Chris Delmas/AFP via Getty Images
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COVID-19

Empty arenas not a game for sports and entertainment sponsors

by Andy Uhler
Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Attendance restrictions pose a problem for brands trying to reach fans.
Tim Smith/Getty Images
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Coke, Audi and Budweiser will sit out the Super Bowl

by Kristin Schwab
Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images
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