E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation Brands.
Rosé wine was long dismissed by wine buffs as cheap and cheerful. But the popularity of rosé is surging in the United States, where sales doubled in 2017. The biggest rosé region is in Provence, France. The French still tend to…
But that's not attracting native-born American laborers to the fields yet, L.A. Times reporter says.
A loophole allows out-of-state winemakers to use the prestigious name if the grapes were imported.
It depends on the winery. But for the big players, much of the cost is marketing.