❗Help close the gap: We still need to raise $40,000 by the end of March. Donate now

Gallo seeks to uncork lower-end wine market

Meghan McCarty Carino Apr 4, 2019
HTML EMBED:
COPY
E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation Brands. Scott Olson/Getty Images

Gallo seeks to uncork lower-end wine market

Meghan McCarty Carino Apr 4, 2019
E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation Brands. Scott Olson/Getty Images
HTML EMBED:
COPY

A wine bottle on a grocery store shelf may seem like a little work of art, with a unique label and evocative description. But the wine industry has come to be dominated by E. & J. Gallo Winery, Constellation Brands and a handful of other major players. This week it was announced that E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation. What is Gallo hoping to achieve with plans to buy labels at the lower end of the market?

Click the audio player above to hear the full story.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.