Gallo seeks to uncork lower-end wine market

Meghan McCarty Carino Apr 4, 2019
HTML EMBED:
COPY
E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation Brands. Scott Olson/Getty Images

Gallo seeks to uncork lower-end wine market

Meghan McCarty Carino Apr 4, 2019
E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation Brands. Scott Olson/Getty Images
HTML EMBED:
COPY

A wine bottle on a grocery store shelf may seem like a little work of art, with a unique label and evocative description. But the wine industry has come to be dominated by E. & J. Gallo Winery, Constellation Brands and a handful of other major players. This week it was announced that E. & J. Gallo is buying roughly 30 inexpensive wine brands from Constellation. What is Gallo hoping to achieve with plans to buy labels at the lower end of the market?

Click the audio player above to hear the full story.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.