There's a reason behind the scant merchandising of Baby Yoda

Dec 24, 2019
What Child is this? It was very un-Disney to leave the wee green one off store shelves this holiday season. Strategists explain why.
Disney has some basic Baby Yoda merchandise on its online store, like T-shirts and phone cases.
Katherine Wiles/Marketplace, screenshots via shopDisney

Comic-Con at 50: still the place for epic fandom

Jul 19, 2019
What started as a small gathering of comics enthusiasts in 1970 has turned into a massive testament to the power of fandom.
A cosplayer makes her way to the convention center during Comic-Con in San Diego, California, on Thursday.
Photo by Chris Delmas/AFP

At Disneyland's Star Wars: Galaxy's Edge, the pretend planet is the ride

May 31, 2019
Seth Kubersky, who wrote the "Unofficial Guide to Disneyland," says the new attraction is a way for Disney to compete with the Harry Potter-themed worlds at Universal theme parks.
Disneyland's Star Wars: Galaxy's Edge opened to the public Friday at the Anaheim, California, park.
Amy Sussman/Getty Images

Did superheroes kill all the other movies?

Mar 5, 2018
No major movie studio would make an Academy Award-winning movie like Rain Man today, says Wall Street Journal reporter Ben Fritz: “It’s an original idea. It’s driven by movie stars. It’s a domestic film.”  In his new book, “The Big Picture: The Fight for the Future of Movies,” Fritz writes about the rise of the […]

Disney's "Star Wars" terms are a financial burden for small theaters

Nov 7, 2017
Erich Schwartzel wrote about the tough tactics — like requiring 65 percent of ticket sales — for the Wall Street Journal.
 Rian Johnson, director of "Star Wars: The Last Jedi," at Disney's D23 EXPO 2017 in Anaheim, California in July.
Jesse Grant/Getty Images for Disney

"Star Wars" movie directors are more brand shepherds than auteurs

Sep 6, 2017
Directors need to be creative but also be able to make a movie in the style that is already established.
(L-R) Actors Gwendoline Christie, John Boyega, Daisy Ridley, Director Rian Johnson, actors Kelly Marie Tran, Laura Dern and Benicio del Toro of Star Wars: The Last Jedi
Jesse Grant/Getty Images for Disney

For public good, not for profit.

The new Lucas Museum will bring economic force to Los Angeles

Jan 11, 2017
The $1 billion project will display "Star Wars" items and other works of narrative storytelling.

An ode to Carrie Fisher

Dec 27, 2016
The late actress had an remarkable career beyond Star Wars
Carrie Fisher at the premier of "Star Wars: The Force Awakens" in central London on December 16, 2015. 
LEON NEAL/AFP/Getty Images

Need some Econ 101?

Our new Marketplace Crash Course is here to help. Sign-up for free, learn at your own pace.