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Political ads

Hurricane and political seasons collide on The Weather Channel

by Amy Scott
Sep 14, 2018
Viewers of The Weather Channel may have noticed a lot of campaign ads this week as the midterm elections approach and more people tuned in to track Hurricane Florence. According to NCC Media, the number of political advertisers on the channel grew from 59 last week to 83 this week. “It’s a smart media strategy,” […]
A tattered U.S. flag flies as the outer bands of Hurricane Florence make landfall Friday in Myrtle Beach, South Carolina.
ALEX EDELMAN/AFP/Getty Images
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Why federal regulations don't apply to online political campaign ads

by Molly Wood , Stephanie Hughes and Shaheen Ainpour
Mar 6, 2018
Unlike broadcast and print ads, online ads are basically a law-free zone.
LOIC VENANCE/AFP/Getty Images
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Where did 'I approve this message' come from?

by Adam Allington
Oct 17, 2016
The fix for attack ads run amok has lost some of its power in the digital age.
A view of a digital billboard supporting Donald Trump in Times Square, New York City. The billboard was paid for by a pro-Trump political action committee (Super PAC) called 'Committee to Restore America's Greatness.' 
Drew Angerer/Getty Images
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Team Trump unleashes its first TV ad

by Gigi Douban
Aug 19, 2016
But political spending on air time isn't nearly what stations expected.
Trump speaking at a rally in Florida. 
GREGG NEWTON/AFP/Getty Images
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Why politicians still run so many TV ads

by Nancy Marshall-Genzer
Dec 8, 2015
TV is still king of political advertising. Here's why.
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Cable eclipsing broadcast for political advertising

by Nancy Marshall-Genzer
Oct 17, 2014
Over-the-air TV is scattershot, while cable can be much more targeted.
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The Internet is not big enough for political ads

by Kai Ryssdal
Oct 13, 2014
Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.
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Political ads keep community papers afloat

by David Gura
Aug 22, 2014
National and local politicians still use print ads to reach specific voting blocs.
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Pandora uses data on your musical taste to lure political advertisers

by Noel King
Feb 14, 2014
You like Bob Marley, because: a) You’re a pot-smoking liberal. B) You’re a libertarian. C) You had a great time in Jamaica during college
Singer Lady Gaga performs onstage. According to data, her audience was probably full of Democrats.
Kevin Winter/Getty Images
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Super PACs: A good return on investment?

by David Gura
Nov 7, 2012
Much of the estimated $6 billion in campaign spending this election came from Super PACs who raised millions and then funneled that money into races. Did it pay off?
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