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Hurricane and political seasons collide on The Weather Channel
Viewers of The Weather Channel may have noticed a lot of campaign ads this week as the midterm elections approach and more people tuned in to track Hurricane Florence. According to NCC Media, the number of political advertisers on the channel grew from 59 last week to 83 this week. “It’s a smart media strategy,” […]
Why federal regulations don't apply to online political campaign ads
Unlike broadcast and print ads, online ads are basically a law-free zone.
Where did 'I approve this message' come from?
The fix for attack ads run amok has lost some of its power in the digital age.
Team Trump unleashes its first TV ad
But political spending on air time isn't nearly what stations expected.
Cable eclipsing broadcast for political advertising
Over-the-air TV is scattershot, while cable can be much more targeted.
The Internet is not big enough for political ads
Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.
Political ads keep community papers afloat
National and local politicians still use print ads to reach specific voting blocs.
Pandora uses data on your musical taste to lure political advertisers
You like Bob Marley, because: a) You’re a pot-smoking liberal. B) You’re a libertarian. C) You had a great time in Jamaica during college
Super PACs: A good return on investment?
Much of the estimated $6 billion in campaign spending this election came from Super PACs who raised millions and then funneled that money into races. Did it pay off?