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Where did 'I approve this message' come from?

Oct 17, 2016
The fix for attack ads run amok has lost some of its power in the digital age.
A view of a digital billboard supporting Donald Trump in Times Square, New York City. The billboard was paid for by a pro-Trump political action committee (Super PAC) called 'Committee to Restore America's Greatness.' 
Drew Angerer/Getty Images

Team Trump unleashes its first TV ad

Aug 19, 2016
But political spending on air time isn't nearly what stations expected.
Trump speaking at a rally in Florida. 
GREGG NEWTON/AFP/Getty Images

Why politicians still run so many TV ads

Dec 8, 2015
TV is still king of political advertising. Here's why.

Cable eclipsing broadcast for political advertising

Oct 17, 2014
Over-the-air TV is scattershot, while cable can be much more targeted.

The Internet is not big enough for political ads

Oct 13, 2014
Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.

Political ads keep community papers afloat

Aug 22, 2014
National and local politicians still use print ads to reach specific voting blocs.

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Pandora uses data on your musical taste to lure political advertisers

Feb 14, 2014
You like Bob Marley, because: a) You’re a pot-smoking liberal. B) You’re a libertarian. C) You had a great time in Jamaica during college
Singer Lady Gaga performs onstage. According to data, her audience was probably full of Democrats.
Kevin Winter/Getty Images

Super PACs: A good return on investment?

Nov 7, 2012
Much of the estimated $6 billion in campaign spending this election came from Super PACs who raised millions and then funneled that money into races. Did it pay off?

Local advertisers long to reclaim airwaves

Nov 5, 2012
Shut out for months by political commercials, businesses face more pain when they can resume local TV ads: High rates due to pent-up demand.