Money in politics helps, but it’s not everything

Kimberly Adams Mar 5, 2020
HTML EMBED:
COPY
Mike Bloomberg suspended his presidential campaign Wednesday. Joe Raedle/Getty Images

Money in politics helps, but it’s not everything

Kimberly Adams Mar 5, 2020
Mike Bloomberg suspended his presidential campaign Wednesday. Joe Raedle/Getty Images
HTML EMBED:
COPY

Money can’t buy you love, nor could it buy Mike Bloomberg the love of voters. The former New York mayor dropped out of the presidential race Wednesday after spending an unprecedented half a billion dollars on his campaign.

Lots of money can buy you lots of advertisements, though, which can certainly help with name recognition.

“As much money as you can spend, at the end of the day, putting in the time with the voters on the ground is what makes a difference, and making the case face to face,” democratic strategist Atima Omara said.

Bloomberg spent some time in Super Tuesday states, but Omara said he wasn’t as engaged as other candidates. Sarah Bryner, research director at the Center for Responsive Politics, said even though President Trump famously self-funded part of his campaign, his 2016 victory was an exception.

“He really was the exception to a long, long history where these rich billionaires [and] millionaires self-fund campaigns but can’t connect to voters,” Bryner said.

Even so, she said, Bloomberg likely isn’t done spending money in this race.

“I anticipate a lot of anti-Trump advertisements being brought to you by Bloomberg,” she said.

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.