How political ads try to shape the way we feel about the economy

Apr 3, 2024
Campaigns and advocacy groups may spend up to $17 billion on ads in 2024. Many pitches will focus on the local and the personal.

Political advertisers worry about reaching sports fans streaming their games

Jun 15, 2023
With streaming services cutting into more live TV audiences, including sports, advertisers are changing their 2024 campaign strategies.

Texas redistricting changes how congressional candidates allocate money

Oct 26, 2022
Some congressional candidates are doubling down on campaign spending to win over new districts.
"We’re running a full campaign like we did the very first time," says Vicente Gonzalez, who campaigned at an event in Harlingen, Texas, above. "We’ve knocked on over 145,000 doors.”
Nancy Marshall Genzer/Marketplace

Will millions spent on ads sway voters in Georgia runoffs?

Jan 4, 2021
Political ads have been relentless on Georgia airwaves leading up to the Jan. 5 Senate elections.
Family and supporters hold runoff signs as Democratic U.S. Senate candidate Rev. Raphael Warnock speaks during an Election Night event on Nov. 3 in Atlanta.
Jessica McGowan/Getty Images

Small radio stations in Georgia benefit from big spending on U.S. Senate races

Dec 31, 2020
From classic rock to gospel, even music stations are seeing a bump in ad revenue from the Senate runoffs.
A supporter holds a sign during a campaign rally for Democratic U.S. Senate candidate Jon Ossoff on Dec. 3, 2020 in Kennesaw, Georgia.
Jessica McGowan/Getty Images

For public good, not for profit.

Google lifts political ads ban, with Georgia Senate races still in play

Dec 10, 2020
How important is political ad revenue to companies like Google and Facebook?
Spencer Platt/Getty Images

Facebook is going to let users turn off political ads

The move comes as civil rights groups call for major advertisers to boycott Facebook, and the Trump administration reportedly proposes legislation on social media platforms.
Facebook and Mark Zuckerberg, personally, have come under criticism from all sides of the political spectrum when it comes to policing content.
Kenzo Tribouillard/AFP via Getty Images

Social media limits on political ads hurt smaller campaigns

Mar 11, 2020
Google's new policies mean campaigns need to spend more to get their messages out.
Josh Edelson/AFP/Getty Images