When the family business is the most famous basketball team in the world

Oct 29, 2018
Lakers CEO and co-owner Jeanie Buss on life and basketball.
Los Angeles Lakers CEO and co-owner Jeanie Buss at the UCLA Health Training Center, the Lakers practice facility in El Segundo, California
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NBA signs deal with MGM Resorts as legal sports betting takes root

Aug 1, 2018
If you’re the kind of sports fan who likes to put a little money on games, there was some news for you this week. The National Basketball Association has become the first major sports league in this country to sign…
Drew Angerer/Getty Images

Cleveland businesses brace for LeBron James' departure

Jul 10, 2018
LeBron James has announced he’s leaving his hometown Cleveland Cavaliers for the second time, heading west to join the 16-time national champion Los Angeles Lakers. After his first departure in 2010 for Miami, Cleveland restaurant owners noticed a slump in…
LeBron James of the Los Angeles Lakers attends a quarterfinal game of the 2018 NBA Summer League between the Lakers and the Detroit Pistons at the Thomas & Mack Center on July 15, 2018 in Las Vegas, Nevada. 
Ethan Miller/Getty Images

With NBA picks, data can only take you so far

Jun 20, 2018
The NBA draft takes place tomorrow in Brooklyn, when teams make big bets on young players, hoping they might been the next LeBron James or Steph Curry, that once-in-a-generation player who can transform a team’s fortunes. But these players are…
Marketplace Tech Blogs

How LeBron's breakup with Miami started an Instagram craze

House of Highlights has 9.3 million followers and counting.
In 2010, Miami Heat player LeBron James greets fans as he is introduced during a welcome party at American Airlines Arena in Miami.
Doug Benc/Getty Images
I've always wondered...

How are sports fines set?

Mar 29, 2018
And does fining players actually work?
Fans cheer during the sixth inning between the Baltimore Orioles and St. Louis Cardinals at Oriole Park at Camden Yards on June 30, 2011 in Baltimore, Maryland.
Rob Carr/Getty Images

NBA's D-League partners with Gatorade

Mar 14, 2017
The deal could pay off, but some fear the fans are tired of branding and advertising.
 A Gatorade sports bottle is seen before a basketball game.
Ethan Miller/Getty Images

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NBA players step into political fray backed by union and league

Feb 17, 2017
The 66th NBA All-Star Game tips off  Sunday night at the Smoothie King Center in New Orleans. The league moved it from Charlotte, North Carolina, to protest the Republican-controlled legislature’s so-called “bathroom bill” that required transgender people to use the facilities…

NBA gives basketball viewers chance to see games in virtual reality

Oct 25, 2016
The National Basketball Association will, this season, become the first professional sports league to offer a regular schedule of live games delivered in virtual reality. At least one NBA League Pass game per week will be live-streamed in virtual reality.…
Kevin Durant #35 and Stephen Curry #30 of the Golden State Warriors joke with Andre Iguodala #9 while he wears a virtual reality viewer during the Golden State Warriors Media Day at the Warriors' practice facility in Oakland, California. 
Ezra Shaw/Getty Images

NBA and Twitter ink deal

Jul 20, 2016
The NBA is set to produce more exclusive content for Twitter. The move should appeal to younger basketball fans.
The Golden State Warriors go up against the San Antonio Spurs back in April.
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