The New Orleans Pelicans won the number one pick in the NBA draft lottery Tuesday. In about a month’s time, the Pelicans will likely pick Duke’s Zion Williamson, who analysts say is so good he’ll transform the team immediately.
In last night’s lottery, all 14 teams that didn’t qualify for the playoffs had at least a shot to take home the big prize (though some, of course, had a much greater chance than others).
There’s a good reason why the NBA makes its draft a game of chance.
One player can mean everything
NBA teams can only field five players on the court at a time.
“One great player can make a huge difference,” said Jonathan Jensen, who teaches sports management at the University of North Carolina. “In 2003, Lebron James took a Cleveland Cavaliers team, that really had no other good players, all the way to the NBA Finals.”
Lebron’s success translated into lots of cash for the Rust Belt, said veteran basketball writer Tommy Beer.
“If you look at the impact that Lebron James has had on the GDP, so to speak, of northeast Ohio and Cleveland, in particular, it’s a remarkably dramatic impact,” Beer said.
Lottery makes tanking less attractive
The impact of one player can be so great, teams could be tempted to play badly on purpose for a chance at winning the top pick. That’s bad news for the league.
“People pay a lot of money to purchase tickets to watch an NBA product, and they want the best possible product on the floor,” said Beer.
The NBA knows this, and that’s why it’s tried to prevent “tanking” by giving all not-so-great teams a chance to win the lottery — not just the worst team.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.