The economics of the NBA "bubble"

Jul 15, 2020
What the Disney World bubble is costing the NBA in its effort to keep players safe — and why it's probably money well spent.
Pedro Pardo/AFP/Getty Images

Kobe Bryant's legacy as an athlete and a venture capitalist

Jan 27, 2020
"He was really diverse in this first few moments of retirement," says Kenneth Shropshire of Arizona State University.
Kobe Bryant smiles at halftime as both his #8 and #24 Los Angeles Lakers jerseys are retired at Staples Center on Dec. 18, 2017, in Los Angeles.
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One small step for the WNBA, one giant leap for women's sports

Jan 27, 2020
As athletes demand equal pay, a salary hike in women's basketball is promising
Alyssa Thomas of the Connecticut Sun plays in Game 3 of the WNBA finals in 2019.
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David Stern, NBA commissioner, leaves a lasting legacy in the sports business world

Jan 2, 2020
Stern died of complications stemming from a brain hemorrhage he suffered on Dec. 12.
Michael Jordan (R) of the Chicago Bulls shakes hands with NBA Commissioner David Stern as he is presented with his 1997 NBA Championship ring prior to the 01 November game against the Philadelphia 76'ers, at the United Center in Chicago, IL.
VINCENT LAFORET/AFP via Getty Images

Here's why the NBA's draft is a game of chance

May 15, 2019
There's way more to one player than meets the eye.
Zion Williamson #1 of the Duke Blue Devils looks on against the Michigan State Spartans in the East Regional game of the 2019 NCAA Men's Basketball Tournament at Capital One Arena on March 31, 2019 in Washington, DC.
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In basketball, the right tech can improve your shot

"This merging of artificial intelligence and basketball is a really powerful thing," said Dr. Rachel Marty Pyke, data scientist.
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Zion Williamson's shoe: The business of college sports footwear

Feb 22, 2019
Duke's Zion Williamson split his Nike shoe wide open in a game against rival North Carolina, injuring his knee.
Zion Williamson #1 of the Duke Blue Devils reacts after falling as his shoe breaks against Luke Maye #32 of the North Carolina Tar Heels during their game at Cameron Indoor Stadium on February 20, 2019 in Durham, North Carolina.
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For the NFL and NBA, more points mean more money

Jan 3, 2019
The NFL playoffs begin this weekend amid a scoring boom in football — and basketball as well.
Los Angeles Rams teammates Josh Reynolds #83 and Tyler Higbee #89 celebrate a touchdown during the highest-scoring Monday Night Football game ever on November 19, 2018.
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Cleveland businesses brace for LeBron James' departure

Jul 10, 2018
LeBron James has announced he’s leaving his hometown Cleveland Cavaliers for the second time, heading west to join the 16-time national champion Los Angeles Lakers. After his first departure in 2010 for Miami, Cleveland restaurant owners noticed a slump in business as fewer people came out for games at the Quicken Loans Arena, but business […]
LeBron James of the Los Angeles Lakers attends a quarterfinal game of the 2018 NBA Summer League between the Lakers and the Detroit Pistons at the Thomas & Mack Center on July 15, 2018 in Las Vegas, Nevada. 
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