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NBA thinks earlier start times will lead to more TV viewers

Andy Uhler Oct 22, 2019
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Serge Ibaka of the Toronto Raptors dunks the ball against the Golden State Warriors during Game One of the 2019 NBA Finals in 2019 in Toronto, Canada.
Gregory Shamus/Getty Images

The NBA season gets started Tuesday when the New Orleans Pelicans take on the reigning champions, the Toronto Raptors. It’s the start of a double header that probably won’t end until past midnight on the East Coast. But those sort of late night games will be rarer this year—down 40%—as the NBA tries new scheduling to boost its TV viewership.

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