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The GM strike marches on

Sep 20, 2019

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Kids and Tech: Tradeoffs

Tech, data, privacy and time: It's a trade-off, but are we trading too much?

by Molly Wood Jul 23, 2018
"If I don't understand the trade-off that I'm making, how can I help make decisions for my child?" one marketer asks.
Peter Macdiarmid/Getty Images for Somerset House

A battle for World Cup supremacy happens off the pitch

by Andy Uhler Jun 14, 2018
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
MLADEN ANTONOV/AFP/Getty Images
Scott Olson/Getty Images
Facebook Fallout

How businesses use your Facebook data

by Kimberly Adams and Eliza Mills Mar 23, 2018
The platform's data is a treasure trove for companies.
ERIC BARADAT/AFP/Getty Images

Unilever threatens to pull ads from Google and Facebook

by Andy Uhler Feb 13, 2018
Unilever’s head of marketing, Keith Weed, told an advertising conference in California that digital platforms had become “swamps” of fake news, racism and sexism. What will this mean for advertising on social media? Click the audio player above to hear…

Is the end of Box Tops for Education near?

by Kai Ryssdal Jan 23, 2018
Some of you out there will recognize this: The tops of boxes in your pantry are missing, like just cut out. The culprit? Probably your kids. The Box Tops for Education program from General Mills is one of various big…

Here comes the tax bill marketing

by , and Dec 21, 2017
The tax bill is passed; it just needs to be signed by the president. However, the ads, public relations stunts and campaigns in support of and against the tax bill are not over. Not even remotely. Expect to hear a…

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Making a career out of perfectly photographed and staged meals is not exactly a piece of cake

by Jana Kasperkevic Oct 11, 2017
Brands often rely on food influencers to connect with new audiences.
Can you turn cooking at home into a career?
Courtesy of Sarah E Crowder

Chanel launches its first big fragrance in 15 years

by Kristin Schwab Sep 22, 2017
The long gap is part of the perfume-making process. But it's also a business strategy.
A perfume flask of 'Chanel N°5', created in 1921, is displayed as part of the exhibition 'N°5 culture Chanel' referring to French fashion designer Coco Chanel (1883-1971) at the Palais de Tokyo art museum in Paris
ERIC FEFERBERG/AFP/Getty Images

How one woman turned Emmy gift bags into a career

by Jana Kasperkevic Sep 17, 2017
A look at making of, and the drama behind, a celebrity gift bag.
Alberto E. Rodriguez/Getty Images