It involves "sneaker heads," venture capital and a lot of online sales.
In recent years, the NRA has increased spending on communications and advertising.
Some entrepreneurs think so.
Brands of all kinds are rushing to capitalize on the show.
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
We take a look at what the “acid trip of a mascot” is worth.
For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers
Companies still have to be careful about crafting messages in a highly politicized moment.
The format is seen as "authentic," one marketer said.
Comedian Marcia Belsky documents the trope in her blog The Headless Women of Hollywood.
"If I don't understand the trade-off that I'm making, how can I help make decisions for my child?" one marketer asks.