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Regulators fine YouTube for collecting data and marketing to kids

Sep 5, 2019
Critics say the $170 million penalty will do little to change the video platform's behavior.
Sean Gallup/Getty Images

Foot Locker's plan to avoid the fate of American malls

Jul 31, 2019
It involves "sneaker heads," venture capital and a lot of online sales.
A pair of Nike Huarache sneakers.
Pablo Cuadra/Getty Images

The NRA is still lobbying, but spends more on advertising

Apr 26, 2019
In recent years, the NRA has increased spending on communications and advertising.
A photo of National Rife Association spokesperson Dana Loesch decorates a wall at the Kay Bailey Hutchison Convention Center during the NRA's annual convention May 6, 2018 in Dallas, Texas.
LOREN ELLIOTT/AFP/Getty Images
Marketing "ugly produce" has proved fruitful for some entrepreneurs.
moisseyev/iStock/Getty Images Plus

The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

How do you advertise a Super Bowl party without saying “Super Bowl?”

Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty

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For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers

Jan 22, 2019
Companies still have to be careful about crafting messages in a highly politicized moment.
Josh Edelson/AFP/Getty Images

What's missing in Hollywood movie posters? Often, women's heads.

Aug 27, 2018
Comedian Marcia Belsky documents the trope in her blog The Headless Women of Hollywood.
One of the many movie posters featured on Marcia Belsky's blog, Headless Women of Hollywood.