Kids and Tech: Tradeoffs
"If I don't understand the trade-off that I'm making, how can I help make decisions for my child?" one marketer asks.
Every four years, the soccer tournament turns into an epic branding battle between Nike and Adidas.
The platform's data is a treasure trove for companies.
Unilever’s head of marketing, Keith Weed, told an advertising conference in California that digital platforms had become “swamps” of fake news, racism and sexism. What will this mean for advertising on social media? Click the audio player above to hear…
Some of you out there will recognize this: The tops of boxes in your pantry are missing, like just cut out. The culprit? Probably your kids. The Box Tops for Education program from General Mills is one of various big…
The tax bill is passed; it just needs to be signed by the president. However, the ads, public relations stunts and campaigns in support of and against the tax bill are not over. Not even remotely. Expect to hear a…
Brands often rely on food influencers to connect with new audiences.
The long gap is part of the perfume-making process. But it's also a business strategy.
A look at making of, and the drama behind, a celebrity gift bag.