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Hotels try to follow restaurants' lead and hook consumers on QR codes

May 6, 2021
Will the QR code stick around in the long run? Perhaps, if users find the information the codes deliver useful.
From marketing to menus, QR codes have gained traction since the beginning of the pandemic.
Cameron Spencer/Getty Images

Coke, Audi and Budweiser will sit out the Super Bowl

Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images

What kind of marketing will it take to get people on board with a COVID-19 vaccine?

Health care providers are going to play an essential role in communication and education.
"The problem with the word speed is that it sounds like you're racing. And while there is a sense of a race here, the real issue is urgency," Glen Nowak says.
Mladen Antonov/AFP via Getty Images

Connecting consumers to businesses created by women of color is her passion

Jul 3, 2020
Janet Oganah is the founder of Janet's List, which brings awareness to businesses by women of color in the United Kingdom.
Janet Oganah, founder of Janet's List, shines a spotlight on brands created by Black women and other women of color.
Funso Foluso-Henry

Why small businesses likely won't suspend their Facebook ads

Jul 2, 2020
Many of the companies participating in the boycott of Facebook are huge brands with enormous budgets.
Many of the companies boycotting Facebook are major brands with big budgets.
Daniel Leal-Olivas/AFP via Getty Images

Marketers are embracing Black Lives Matter

Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.
The Nike campaign that embraced athlete-activist Colin Kaepernick in 2018. Many brands are now using Black Lives Matter content in their messaging.
Justin Sullivan/Getty Images

Advertisers are trying to adapt to COVID-19

Apr 3, 2020
It starts with replacing old ads that seem cringeworthy under quarantine.
Advertisers are pivoting to ads that capture the moment with a quiet, contemplative tone that's focused on family.
Joe Klamar/AFP via Getty Images

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App connects users with native-owned businesses

Feb 17, 2020
A business incubator and new app aim to help struggling Native American businesses expand their reach and find new customers.
Heather Fleming runs Change Labs, a native business incubator.
Laurel Morales

Brands are publishing print magazines. John Deere knows a thing or two about that.

Feb 17, 2020
if it's a trend, it's one the Midwest company has been on top of for 125 years.
The Furrow, a magazine published by the John Deere Co. since 1895.
Courtesy John Deere Co.

Regulators fine YouTube for collecting data and marketing to kids

Sep 5, 2019
Critics say the $170 million penalty will do little to change the video platform's behavior.
Sean Gallup/Getty Images

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