Stories Tagged as
Marketing
A lot less rainbow in stores this Pride month
Jun 27, 2024
Some organizations are taking a step back on Pride marketing this year, while others are focusing within the LGBTQ community.
In this year's Super Bowl ads, brands are mostly playing it safe
by
David Brancaccio
and Alex Schroeder
Feb 9, 2024
Don't expect to see much political messaging in this year's Super Bowl ads. And definitely don't expect to see much on crypto.
How companies create and take advantage of viral TikTok trends
Sep 1, 2022
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
How advertisers approached inflation in the 1970s, and how they approach it today
by
Matt Levin
Jul 27, 2022
When inflation raged decades ago, some marketers saw it as an opportunity. Now, the money-saving pitch is more subtle.
It's hard to keep costs down at the supermarket, thanks to store design and our emotions
Jul 19, 2022
Grocery stores play on our sense of nostalgia with older music, and strategically placed items may trigger impulse buys, experts say.
TikTok classes might be the next big thing in education
by
Kai Ryssdal
and Anais Amin
May 23, 2022
"One of the students in the class was making, you know, up to $6,000 to $7,000 a month from her TikTok videos," says Bloomberg report Claire Ballentine.
What social media advertising tells us about inflation
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
For public good, not for profit.
How supply chain issues and inflation have started to reshape advertising
by
David Brancaccio
and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
The marketing CEO trying to bridge the pay gap for Black influencers
by
Kai Ryssdal
and Sean McHenry
Mar 17, 2022
Compensation in the influencer space is like the "wild, Wild West," says LaToya Shambo of Black Girl Digital. Her company wants to change that.
Are there marketing opportunities in inflation?
by
Matt Levin
Jan 7, 2022
One fast food business says rising grocery prices give it a reason to focus ads on cost.