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Trump's WTO KO

Dec 12, 2019
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Regulators fine YouTube for collecting data and marketing to kids

by Erika Beras Sep 5, 2019
Critics say the $170 million penalty will do little to change the video platform's behavior.
Sean Gallup/Getty Images

Foot Locker's plan to avoid the fate of American malls

by Kai Ryssdal and Bennett Purser Jul 31, 2019
It involves "sneaker heads," venture capital and a lot of online sales.
A pair of Nike Huarache sneakers.
Pablo Cuadra/Getty Images

The NRA is still lobbying, but spends more on advertising

by Ben Bradford Apr 26, 2019
In recent years, the NRA has increased spending on communications and advertising.
A photo of National Rife Association spokesperson Dana Loesch decorates a wall at the Kay Bailey Hutchison Convention Center during the NRA's annual convention May 6, 2018 in Dallas, Texas.
LOREN ELLIOTT/AFP/Getty Images

Can consumers change their minds about "ugly" produce?

by Rachel Osier Lindley Apr 22, 2019
Some entrepreneurs think so.
Marketing "ugly produce" has proved fruitful for some entrepreneurs.
moisseyev/iStock/Getty Images Plus

The final season of "Game of Thrones" is a cash cow for marketers

by Andy Uhler Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

How do you advertise a Super Bowl party without saying “Super Bowl?”

by Rickey Bevington Jan 30, 2019
The NFL owns dozens of trademarks and isn’t afraid to go after anyone using them.
An exterior view of the Mercedes-Benz Stadium, where Super Bowl LIII will take place, is seen on Jan. 27, 2019 in Atlanta, Georgia.
Justin Heiman/ Getty

How Gritty went from local NHL mascot to lucrative phenomenon overnight

by Lindsay Christinee Jan 24, 2019
We take a look at what the “acid trip of a mascot” is worth.
Philadelphia Flyers mascot Gritty drops into the arena before the game against the New York Rangers at Wells Fargo Center on Nov. 23, 2018 in Philadelphia, Pennsylvania.
Drew Hallowell / Getty Images

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Government shutdown 2019

For some businesses, the partial government shutdown offers a chance to market directly to affected federal workers

by Kimberly Adams Jan 22, 2019
Companies still have to be careful about crafting messages in a highly politicized moment.
Marketplace Tech Blogs

Social media "story" ads are gone in a day, but they're getting more popular

by Molly Wood Sep 5, 2018
The format is seen as "authentic," one marketer said.
Josh Edelson/AFP/Getty Images

What's missing in Hollywood movie posters? Often, women's heads.

by Kai Ryssdal and Phoebe Unterman Aug 27, 2018
Comedian Marcia Belsky documents the trope in her blog The Headless Women of Hollywood.
One of the many movie posters featured on Marcia Belsky's blog, Headless Women of Hollywood.

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