Stories Tagged as
Marketing
Olympic-size marketing blunders
by
Richard Core
Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...
Hershey's not melting away yet
by
Richard Core
Jul 23, 2008
A few chocolate snobs in our office turn their noses up at Hershey bars, but -- at the risk of sounding like a pitch man -- there's still something...
Update: Shh - don't tell anyone - these apartments are green!
Jul 11, 2008
About a week after this post, I received an e-mail from the marketing...
Shh - don't tell anyone - these apartments are green!
Jun 9, 2008
Riding home the other night, I saw a big sign: "The First Green Apartments in Minneapolis. move2blue.com"...
Greenwashing is a gateway drug
by
Jim Nicolow
Apr 5, 2008
In Amy Westervelt's recent Sustainable Industries interview with L. Hunter Lovins, Lovins makes the case that greenwashing is good. "Hypocrisy is...