Update: Shh – don’t tell anyone – these apartments are green!
About a week after this post, I received an e-mail from the marketing
firm working on Blue: We “immediately realized that you are right. The info on what makes Blue so green was definitely hidden on the site. We moved that up to the homepage for everyone to see.”
Their language on what makes Blue so green could use some more specifics and be more comprehensible to consumers. What does it mean to save 5,000 gallons of water per year? Is that a 1% improvement or a 30% improvement over what’s normal? They could also avoid stating the obvious (“higher levels of insulation”) and highlighting tiny things like “Locally Quarried Granite in some units.” But they’re trying and getting close.
The e-mail also included an invitation for coffee to “make sure we are speaking the right language.” And a tour of Blue.
We met, and I’m happy to report that while Blue isn’t perfect, they are doing a good job. They have an interesting underground parking construction method that they didn’t highlight on the info sheet and great stormwater management – again not on the sheet. They’re also doing education with prospective and new tenants.
I’d live there.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.