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Marketing

Economic Pulse

How supply chain issues and inflation have started to reshape advertising

by David Brancaccio and Jarrett Dang
Apr 15, 2022
What's the message for brands when the stuff they're selling is either not available or more expensive?
Some brands are shifting away from product-focused advertising as supply chain issues make it harder to get goods.
Getty Images
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Race and Economy

The marketing CEO trying to bridge the pay gap for Black influencers

by Kai Ryssdal and Sean McHenry
Mar 17, 2022
Compensation in the influencer space is like the "wild, Wild West," says LaToya Shambo of Black Girl Digital. Her company wants to change that.
"I'm definitely seeing a lot of brands step up," says LaToya Shambo, CEO of Black Girl Digital.
Courtesy LaToya Shambo
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Are there marketing opportunities in inflation?

by Matt Levin
Jan 7, 2022
One fast food business says rising grocery prices give it a reason to focus ads on cost.
Instead of shying away from the words "inflation" in the '70s, Campbell Soup chose to use it a corny ad campaign.
Justin Sullivan via Getty Images
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How TikTok is becoming a powerful consumer marketing tool

by Kai Ryssdal and Maria Hollenhorst
Jul 16, 2021
The app can cause certain products to blow up overnight, Vox's internet culture reporter Rebecca Jennings says.
Photo by Nelson Almeida/AFP via Getty Images
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Hotels try to follow restaurants' lead and hook consumers on QR codes

by Scott Tong
May 6, 2021
Will the QR code stick around in the long run? Perhaps, if users find the information the codes deliver useful.
From marketing to menus, QR codes have gained traction since the beginning of the pandemic.
Cameron Spencer/Getty Images
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Coke, Audi and Budweiser will sit out the Super Bowl

by Kristin Schwab
Jan 25, 2021
Between chaos in Washington and coronavirus anxiety, advertisers are worried about tone.
Justin Sullivan/Getty Images
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Fast-Track Vaccines

What kind of marketing will it take to get people on board with a COVID-19 vaccine?

by David Brancaccio , Daniel Shin , Erika Soderstrom and Alex Schroeder
Sep 17, 2020
Health care providers are going to play an essential role in communication and education.
"The problem with the word speed is that it sounds like you're racing. And while there is a sense of a race here, the real issue is urgency," Glen Nowak says.
Mladen Antonov/AFP via Getty Images
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My Economy

Connecting consumers to businesses created by women of color is her passion

by Bennett Purser
Jul 3, 2020
Janet Oganah is the founder of Janet's List, which brings awareness to businesses by women of color in the United Kingdom.
Janet Oganah, founder of Janet's List, shines a spotlight on brands created by Black women and other women of color.
Funso Foluso-Henry
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Why small businesses likely won't suspend their Facebook ads

by Kristin Schwab
Jul 2, 2020
Many of the companies participating in the boycott of Facebook are huge brands with enormous budgets.
Many of the companies boycotting Facebook are major brands with big budgets.
Daniel Leal-Olivas/AFP via Getty Images
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Race and Economy

Marketers are embracing Black Lives Matter

by Mitchell Hartman
Jun 2, 2020
Brands have long embraced the symbols of counterculture. Now, they're embracing an underlying cause.
The Nike campaign that embraced athlete-activist Colin Kaepernick in 2018. Many brands are now using Black Lives Matter content in their messaging.
Justin Sullivan/Getty Images
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