Quaker Oats is retiring the Aunt Jemima brand because of its origins in "a racial stereotype"

Up until now, Quaker hasn't been interested in changing the logo or even acknowledging the history of the brand.
The branding of Aunt Jemima actually goes back to the late 1800s, and was used to evoke a common racist caricature of Black women.
Mike Mozart/Flickr via Creative Commons

Candidates are hoping you'll buy their rhetoric — as well as their merchandise

Hats, tees, totes and hoodies are big business in political fundraising. More and more, the same salesmanship is being applied to policies.
Democratic presidential candidates on stage at the second round of primary debates in July in Detroit.
Jim Watson/AFP/Getty Images

After the grounding of its 737 planes, can Boeing's messaging convince flyers?

Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke…
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington.
Stephen Brashear/Getty Images

Why brands are chasing down an NFL quarterback for commercial deals

Jan 15, 2019
Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.
Quarterback Patrick Mahomes #15 of the Kansas City Chiefs during player introductions prior to the game against the Oakland Raiders at Arrowhead Stadium on December 30, 2018 in Kansas City, Missouri. 
Jamie Squire/Getty Images

How luxury consignment works at The RealReal

Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not."
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal

How luxury consignment works at The RealReal

Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal
Josh Edelson/AFP/Getty Images

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The Supreme Court rejects rule banning offensive trademarks

Jun 20, 2017
SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.
A view of the U.S. Supreme Court.
Mark Wilson/Getty Images

Teaching a brand to be clever on Twitter

Feb 3, 2017
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
"Brands can go back in time to that spontaneous moment, and create content around it," said Stacy Minero, the head of content planning at Twitter. She uses Joe Namath and his fur coat as an example.
Photo by Elsa/Getty Images

It's tricky: Run-DMC sues Amazon, Walmart and Jet for trademark infringement

Dec 30, 2016
The lawsuit alleges the retailers are using the brand's name and logo without permission.
Recording artists Darryl "DMC" McDaniels (L) and Joseph 'Run' Simmons of Run-D.M.C. perform onstage during DirecTV Super Saturday Night co-hosted by Mark Cuban's AXS TV at Pier 70 on Feb. 6 in San Francisco.
Gustavo Caballero/Getty Images for DirecTV