Stories Tagged as
Brands
Should brands bother with April Fools' Day gags?
Apr 1, 2021
With high anxiety over the pandemic and rising levels of distrust with the media, is it worth it for companies to pull pranks?
Global brands address forced labor in China, but risk alienating Chinese consumers
by
Scott Tong
Mar 25, 2021
A number of companies, though concerned about treatment of Uyghurs, appear to have tried to appease widespread consumer anger.
Empty arenas not a game for sports and entertainment sponsors
by
Andy Uhler
Feb 15, 2021
Brands are having to rethink how to get home viewers' attention.
Quaker Oats is retiring the Aunt Jemima brand because of its origins in "a racial stereotype"
Jun 17, 2020
Up until now, Quaker hasn't been interested in changing the logo or even acknowledging the history of the brand.
Candidates are hoping you'll buy their rhetoric — as well as their merchandise
Oct 7, 2019
Hats, tees, totes and hoodies are big business in political fundraising. More and more, the same salesmanship is being applied to policies.
After the grounding of its 737 planes, can Boeing's messaging convince flyers?
by
Kai Ryssdal
, Sean McHenry
and Liz Sanchez
Mar 14, 2019
Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]
Why brands are chasing down an NFL quarterback for commercial deals
by
Greg Echlin
Jan 15, 2019
Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.
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How luxury consignment works at The RealReal
by
Kai Ryssdal
and Daisy Palacios
Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not."
How luxury consignment works at The RealReal
by
Kai Ryssdal
and Daisy Palacios
Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Social media "story" ads are gone in a day, but they're getting more popular
by
Molly Wood
Sep 5, 2018
The format is seen as "authentic," one marketer said.