Brands

With high anxiety over the pandemic and rising levels of distrust with the media, is it worth it for companies to pull pranks?

A number of companies, though concerned about treatment of Uyghurs, appear to have tried to appease widespread consumer anger.

Brands are having to rethink how to get home viewers' attention.

Up until now, Quaker hasn't been interested in changing the logo or even acknowledging the history of the brand.

Hats, tees, totes and hoodies are big business in political fundraising. More and more, the same salesmanship is being applied to policies.

Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]

Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.

"People aren't going to stop buying Gucci, they're just not."

"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.

The format is seen as "authentic," one marketer said.