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Marketplace Morning Report

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Sep 19, 2019

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After the grounding of its 737 planes, can Boeing's messaging convince flyers?

by Kai Ryssdal, Sean McHenry, and Liz Sanchez Mar 14, 2019
Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke…
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington.
Stephen Brashear/Getty Images

Why brands are chasing down an NFL quarterback for commercial deals

by Greg Echlin Jan 15, 2019
Kansas City Chiefs' quarterback, Patrick Mahomes' passes are getting him paid.
Quarterback Patrick Mahomes #15 of the Kansas City Chiefs during player introductions prior to the game against the Oakland Raiders at Arrowhead Stadium on December 30, 2018 in Kansas City, Missouri. 
Jamie Squire/Getty Images
Corner Office

How luxury consignment works at The RealReal

by Kai Ryssdal and Daisy Palacios Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal
Corner Office

How luxury consignment works at The RealReal

by Kai Ryssdal and Daisy Palacios Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal
Marketplace Tech Blogs

Social media "story" ads are gone in a day, but they're getting more popular

by Molly Wood Sep 5, 2018
The format is seen as "authentic," one marketer said.
Josh Edelson/AFP/Getty Images

The Supreme Court rejects rule banning offensive trademarks

by Adam Allington Jun 20, 2017
SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.
A view of the U.S. Supreme Court.
Mark Wilson/Getty Images

Teaching a brand to be clever on Twitter

by Stephanie Hughes Feb 3, 2017
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
"Brands can go back in time to that spontaneous moment, and create content around it," said Stacy Minero, the head of content planning at Twitter. She uses Joe Namath and his fur coat as an example.
Photo by Elsa/Getty Images

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Final Note

It's tricky: Run-DMC sues Amazon, Walmart and Jet for trademark infringement

by Lizzie O'Leary Dec 30, 2016
The lawsuit alleges the retailers are using the brand's name and logo without permission.
Recording artists Darryl "DMC" McDaniels (L) and Joseph 'Run' Simmons of Run-D.M.C. perform onstage during DirecTV Super Saturday Night co-hosted by Mark Cuban's AXS TV at Pier 70 on Feb. 6 in San Francisco.
Gustavo Caballero/Getty Images for DirecTV

Can General Mills invest enough in itself to compete?

by Mark Garrison Dec 21, 2016
Years of cost-cutting have limited spending on new products and advertising, its CEO says
Boxes of Cheerios ceral, made by General Mills. 
Justin Sullivan/Getty Images

Brands would like you to know they are also into "Pokemon Go"

by Tony Wagner Jul 13, 2016
We've rounded up some of the best and worst examples of social media branding attempts.
Drew Angerer/Getty Images, Illustration by Tony Wagner