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Corner Office

How luxury consignment works at The RealReal

by Kai Ryssdal and Daisy Palacios
Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not."
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal
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Corner Office

How luxury consignment works at The RealReal

by Kai Ryssdal and Daisy Palacios
Oct 17, 2018
"People aren't going to stop buying Gucci, they're just not," said Julie Wainwright, co-founder and CEO.
Julie Wainwright is CEO of luxury consignment company The RealReal.
Courtesy of The RealReal
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Marketplace Tech Blogs

Social media "story" ads are gone in a day, but they're getting more popular

by Molly Wood
Sep 5, 2018
The format is seen as "authentic," one marketer said.
Josh Edelson/AFP/Getty Images
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The Supreme Court rejects rule banning offensive trademarks

by Adam Allington
Jun 20, 2017
SCOTUS says it is unconstitutional to reject trademarks because they use offensive terms like racial slurs.
A view of the U.S. Supreme Court.
Mark Wilson/Getty Images
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Teaching a brand to be clever on Twitter

by Stephanie Hughes
Feb 3, 2017
Live events like the Super Bowl offer companies a chance to give a 'social wink' to audiences.
"Brands can go back in time to that spontaneous moment, and create content around it," said Stacy Minero, the head of content planning at Twitter. She uses Joe Namath and his fur coat as an example.
Photo by Elsa/Getty Images
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Final Note

It's tricky: Run-DMC sues Amazon, Walmart and Jet for trademark infringement

by Lizzie O'Leary
Dec 30, 2016
The lawsuit alleges the retailers are using the brand's name and logo without permission.
Recording artists Darryl "DMC" McDaniels (L) and Joseph 'Run' Simmons of Run-D.M.C. perform onstage during DirecTV Super Saturday Night co-hosted by Mark Cuban's AXS TV at Pier 70 on Feb. 6 in San Francisco.
Gustavo Caballero/Getty Images for DirecTV
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Can General Mills invest enough in itself to compete?

by Mark Garrison
Dec 21, 2016
Years of cost-cutting have limited spending on new products and advertising, its CEO says
Boxes of Cheerios ceral, made by General Mills. 
Justin Sullivan/Getty Images
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Brands would like you to know they are also into "Pokemon Go"

by Tony Wagner
Jul 13, 2016
We've rounded up some of the best and worst examples of social media branding attempts.
Drew Angerer/Getty Images, Illustration by Tony Wagner
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Ralph Lauren wants its brand back

by Gigi Douban
Jun 7, 2016
A luxury retailer solds its clothes and accessories in too many discount department stores
Models walk the runway wearing Ralph Lauren Fall 2016 during New York Fashion Week.
JP Yim/Getty Images
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The merch tells the mood

by Sally Herships
Jun 1, 2015
Constrained or confident? Campaign T-shirts and onsies can say a lot about that.
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