Years of cost-cutting have limited spending on new products and advertising, its CEO says
We've rounded up some of the best and worst examples of social media branding attempts.
A luxury retailer solds its clothes and accessories in too many discount department stores
Companies are increasingly taking stands on a host of hot-potato issues.
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.