Advertisers back away from YouTube over comments from pedophiles

Major brands have suspended advertising on the platform due to the inadequate policing of comment sections.
Nestlé, McDonald's, Disney and other companies have put their spending on YouTube on hold.
Lionel Bonaventure/AFP/Getty Images

Advertisers are not leaving Facebook any time soon

Apr 24, 2018
Ads and consumer data are Facebook’s financial lifeblood. Yet, after all of the recent controversies  and #deletefacebook campaigns, are advertisers concerned that users will abandon the platform for greener — and more reputable — pastures? “At the end of the…

The most powerful tool in social media

Apr 11, 2018
A huge reason for its success is because people, well, they like to be liked.
People walk past the Facebook 'Like' symbol at the Facebook Innovation Hub on Feb. 24, 2016 in Berlin, Germany. 
Sean Gallup/Getty Images

That emoji you just tweeted could determine the next ad you see

Feb 16, 2018
Cashing in on smiley faces ... or animals, vegetables, dancers...
Since 2016, Twitter has partnered with ad agencies to target people based on their emoji use.
MIGUEL MEDINA/AFP/Getty Images

Will college football playoffs change New Year's Eve?

Dec 31, 2015
ESPN hopes people will cheer their favorite teams as well as the new year.