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Back to the budget brink

Jul 18, 2019

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Advertisers are not leaving Facebook any time soon

Kai Ryssdal Apr 24, 2018
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Ads and consumer data are Facebook’s financial lifeblood. Yet, after all of the recent controversies  and #deletefacebook campaigns, are advertisers concerned that users will abandon the platform for greener — and more reputable — pastures?

“At the end of the day, there’s no change,” said Sandra Upson, senior editor at Wired magazine. She reported on Facebook’s ad economy and found that, hearings or no, advertisers weren’t going to quit Facebook, even if the platform fell under more regulatory scrutiny.

“That’s where the money is. That’s where the users are,” said Upson in an interview with Marketplace host Kai Ryssdal. “Advertisers will just adapt and continue as they have been.”

Click the audio player above to hear the full interview.

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