Many small business owners rely on content creation to boost sales, promote their brands and even generate additional revenue.
In addition to getting career boosts, young people like the platform for its positive tone, says journalist Anya Kamenetz.
All that's keeping some of us on social media is basically the fear of missing out. That raises larger questions about its value.
"It's quite a tasteless pursuit, but it seems as though it's a pursuit driven by desperation, like they are casting around looking for ways to make money online," WIRED reporter Kate Knibbs said of the YouTube obituary pirates.
In a bid for new revenue streams, social media platforms risk alienating API makers, who are an integral part of the digital ecosystem.
Threads, the new social media platform created by the owner of Instagram and Facebook, launches Thursday.
Educators are grappling with the consequences of "almost constant" social media usage by a significant number of teenagers.