The creative force behind a viral corporate TikTok account

Jan 17, 2022
Duolingo’s social media coordinator on their big green owl, the “Wendy’s effect” and changing the voice of brands online.
Thanks to its Gen Z social media coordinator and big green owl, the official TikTok account for language learning company Duolingo recently blew up.
Photo Illustration by Drew Angerer/Getty Images

In the post-“Survivor” economy, it's all about contestants’ brands

Oct 11, 2021
Social media has changed the game for former contestants on the CBS reality show “Survivor,” according to “Ringer” contributor Mara Reinstein.
Former "Survivor" players Mike Holloway, left, and Rodney Lavoie Jr. in 2015. Parlaying an appearance on the CBS reality show into a lucrative career is a game in itself, according to “Ringer” contributor Mara Reinstein.
Mark Davis via Getty Images

Elaine Thompson-Herah's temporary Instagram suspension could cost her followers

Aug 5, 2021
Olympians, including Thompson-Herah, are sidestepping the rules by sharing behind-the-scenes content and more personal videos.
Gold medalist Elaine Thompson-Herah was temporarily suspended from Instagram for violating the IOC's exclusive broadcast rights.
Ina Fassbender/AFP via Getty Images

How TikTok is becoming a powerful consumer marketing tool

Jul 16, 2021
The app can cause certain products to blow up overnight, Vox's internet culture reporter Rebecca Jennings says.
According to Vox senior reporter Rebecca Jennings, viral videos on TikTok are playing an increasingly important role in the stuff people buy.
Photo by Nelson Almeida/AFP via Getty Images

Social trading apps are seeing an influx of young investors during the pandemic

May 19, 2021
Commonstock CEO David McDonough says many young people saw last year's stock-market meltdown as a wealth-creation opportunity.
The Commonstock app enables investors to share information about their holdings and market news.
Photo courtesy Megan Stinson

Conservatives flock to Parler, social media app funded by GOP donor Mercer

Nov 16, 2020
One issue for influencers is that joining a perceived ideological site like Parler could turn off some online fans.
In the past week, the number of people using Parler has rocketed to more than 8 million.
Olivier Douliery/AFP via Getty Images

Facebook, Twitter and more crack down on violent rhetoric, election misinformation

Social media companies are now in the business of trying to swat down misinformation, as is clear from the 2020 election.
Since Election Day, Twitter has put about a third of President Donald Trump’s tweets behind a fact-check label.
Robyn Beck/AFP via Getty Images

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App wars between China and U.S. caught in tit-for-tat dynamic

Oct 1, 2020
Chinese officials seem to ignore the fact that they put up many obstacles for U.S. tech firms to operate in China.
Chinese smartphone users in Shanghai are largely blocked from accessing U.S. social media apps because of longstanding trade barriers.
Charles Zhang/Marketplace

Immunity for social media platforms is challenged

Sep 24, 2020
The Trump administration and some lawmakers on Capitol Hill want to change the way companies like Facebook handle problematic user posts.
A person looking at tweets from President Trump's account that were flagged by Twitter. The Trump administration is proposing that Congress limit immunity given to internet companies.
AFP via Getty Images

The next TikTok could well be on the way to the U.S. before long

Sep 22, 2020
The wildly popular video-sharing app may be the beginning of a new era in Chinese tech.
Drew Angerer/Getty Images