Social media

In a world connected via the internet, small businesses are taking advantage of social media to promote their brand.

Educators are grappling with the consequences of "almost constant" social media usage by a significant number of teenagers.

"In the past, we've studied social media ads as if they're just like a billboard or a print magazine ad when they're not," said advertising professor Matthew Pittman. "You're seeing an ad from any number of sources."

Reddit threads are a big part of the diet of large language models like ChatGPT.

Chatter among the bank's depositors on social media and texting groups may have exacerbated its demise.

Many with serious gripes about goods or services post their complaints on social media, according to the National Customer Rage Survey.

Social media platforms that bring people together IRL can help. Those that privilege one-way communication from influencers to followers may make matters worse.

Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.

Some small firms can't afford not to advertise.

“It has become so easy,” said Samad Abdulai, owner of C3 Laundry Services.