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To tweet or not to tweet? How brands are wrestling with Elon Musk's Twitter

by Matt Levin
Dec 16, 2022
While many companies like General Mills and General Motors stopped or reduced paid advertising, most are staying on the platform. 
Chris Delmas/AFP via Getty Images
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Can Mastodon replace Twitter or is it a different beast?

by Jordan Mangi
Nov 18, 2022
Looking for a Twitter alternative, over a million people have recently signed up for Mastodon, a non-profit open source social media service.
Mastodon gets its name from a prehistoric mammoth-like animal.
Courtesy Mastodon
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Looking to go viral? Try LinkedIn.

by Kai Ryssdal and Nicholas Guiang
Oct 7, 2022
LinkedIn has shifted from a buttoned-up career-driven site to content creation and, sometimes, oversharing. Lora Kelley of The New York Times explains the changes.
LinkedIn is no longer a buttoned-up resume showcase as feeds fill up with crying selfies and tales of burnout. "People are posting about ... personal challenges," says Lora Kelley of The New York Times.
Edward Smith/Getty Images
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Can brands make it on BeReal?

by Kai Ryssdal and Andie Corban
Sep 29, 2022
The unfiltered, spontaneous nature of BeReal runs counter to how brands use social media, says reporter Chris Stokel-Walker.
Chipotle, which Chris Stokel-Walker says is "known for being at the forefront of lots of social media movements," is experimenting on BeReal.
Brandon Bell/Getty Images
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For TikTok maker Kyla Scanlon, it's about making finance fun (and a bit chaotic)

by Kai Ryssdal and Sean McHenry
Sep 7, 2022
Influencer Kyla Scanlon talks about the art of making TikToks on macroeconomics and her battles with algorithms and attention spans.
Kyla Scanlon is the independent economics educator and TikToker behind the "vibecession" theory.
Jarrett Dang/Marketplace
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Shelf Life

What adults are missing about teens and screens

by Emily Weinstein and Carrie James
Aug 17, 2022
In a new book, two Harvard researchers reveal the complex social issues teens grapple with in today’s digital world.
“The stories that they were telling us not only stopped us in our tracks, but they made us rethink our own assumptions," says Emily Weinstein about her and Carrie James' surveys and interviews with thousands of teens about their digital lives.
Photo by Nicolas Tucat/AFP via Getty Images
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Chinese group faked social media posts against a planned Texas rare-earth metal plant, researchers say

by Sabri Ben-Achour
Jun 29, 2022
China produces the majority of the world's rare-earth metals. It's likely trying to maintain its control of global production, researchers say.
The disinformation campaign, if sponsored by the Chinese government, would mark a departure from previous efforts that have been more political in nature.
Johannes Eisele/AFP via Getty Images
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Coin collecting is big business on social media

by Yvonne zum Tobel
May 2, 2022
A new generation of coin enthusiasts is bringing renewed interest to the hobby.
We might not want to rush and throw away all our trinkets, argues journalist Rob Walker.
leezsnow/Getty Images
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What social media advertising tells us about inflation

by Kristin Schwab
Apr 26, 2022
Digital advertising suffers from supply chain and inflation issues too.
Social media companies' quarterly reports may fill us in on the supply chain and inflation issues the industry is dealing with.
Andrew Caballero-Reynolds/AFP via Getty Images
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Elon Musk reaches $44 billion buyout deal with Twitter, aims to privatize the company

by Associated Press
Apr 25, 2022
Elon Musk said he wanted to own and privatize Twitter because he thinks it’s not living up to its potential as a platform for free speech.
Twitter said the transaction was unanimously approved by its board of directors and is expected to close in 2022.
Justin Sullivan/Getty Images
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