rebranding

Frack that! Oil tries to own a word that rallies critics

Oct 8, 2014
An industry group wants to reclaim a term from opponents of oil drilling.
Posted In: fracking, rebranding, mining

Is it time to rename the Common Core?

Aug 25, 2014
People like what's in the Common Core much better when it's not called "Common Core."
Posted In: common core, rebranding, polls
Alcoa

Alcoa wants to be known for more than aluminum

Jul 9, 2014
Alcoa's bid to brand itself an "innovation powerhouse" recalls its roots.
Posted In: Alcoa, rebranding, aerospace

White House changes course on the word 'Obamacare'

Nov 21, 2013
Many would say that the unveiling of Obamacare has been one of the worst product launches in history.
Posted In: Obamacare, ACA, rebranding

What difference does Pepsi's new bottle make?

Mar 22, 2013
It's about the fizz, the grip, the masculine appeal, say beverage analysts
Posted In: Pepsi, rebranding