What’s in a name change for Dunkin’ Donuts?

Mitchell Hartman Sep 26, 2018
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A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City. Spencer Platt/Getty Images

What’s in a name change for Dunkin’ Donuts?

Mitchell Hartman Sep 26, 2018
A sign for a Dunkin' Donuts store is viewed on August 26, 2013 in New York City. Spencer Platt/Getty Images
HTML EMBED:
COPY

A big change to note in fast-food nomenclature: “Dunkin’ Donuts” is officially becoming just “Dunkin’.” The change applies to everything: logo, store signage, coffee cups. And, it’s actually the coffee that’s helping to drive this brand makeover. 

Click the audio player above to hear the full story. 

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