Private investigators and sales teams can only do so much, says Lego's China vice president.
Lego fans and investors maintain a robust, independent online market for rare and valuable pieces.
How to be a...
The company's vice president of design left fashion for his "ultimate childhood dream" of working with the plastic bricks.
Dan Lin says this time, there's more pressure to build a successful franchise.
The brickmaker puts the brakes on growth after global demand outstrips supply.