The final season of "Game of Thrones" is a cash cow for marketers

Apr 12, 2019
Brands of all kinds are rushing to capitalize on the show.
Actress Emilia Clarke in season 8 of Game of Thrones.
Helen Sloan/HBO

MC Hammer embarks on "nostalgia" tour

Apr 5, 2019
Guess what time it is?
MC Hammer speaks onstage during a Capitol Music Group event in Los Angeles, California in 2018.
Rich Polk/Getty Images for Capitol Music Group

Holy franchise, Batman! You’re 80!

Mar 29, 2019
Grab your cowl and utility belt while we take a look at one of the highest-earning superheroes.
FRANCOIS GUILLOT/AFP/Getty Images

Just what is Apple going to unveil Monday?

Mar 22, 2019
And should Netflix and Hulu be worried?
This illustration picture shows the Apple logo displayed on a tablet in Paris on February 18, 2019.
Lionel Bonaventure/AFP/Getty Images

NBC taps into YouTuber Lilly Singh's audience

Mar 15, 2019
The replacement for Carson Daly's time slot brings a woman of color to late-night TV.
Lilly Singh speaks on stage during the 2018 WE Day Toronto Show in September.
Dominik Magdziak/Getty Images

For public good, not for profit.

Advertisers love the Oscars, whether you watch or not

Feb 22, 2019
The Academy Awards take place this Sunday and, for the first time since 1989, the show will have no host. Viewership in 2018 fell 19 percent from the year before. In creative attempts to hold on to viewer interest, the Academy of Motion Picture Arts and Sciences has floated and withdrawn proposals for new awards, […]

As baseball's attendance and TV audience decline, its grassroots popularity is booming, study finds

Feb 21, 2019
Reports of the national pastime's coming demise may be exaggerated.
A boy bats during baseball practice at the Nationals Youth Baseball Academy in Washington, DC, on May 7, 2018.
ISSAM AHMED/AFP/Getty Images