The Academy Awards take place this Sunday and, for the first time since 1989, the show will have no host. Viewership in 2018 fell 19 percent from the year before. In creative attempts to hold on to viewer interest, the Academy of Motion Picture Arts and Sciences has floated and withdrawn proposals for new awards, such as a new category for the best “popular” film. The academy also considered giving out awards during commercial breaks to trim the show’s lengthy running-time, but withdrew the idea after pushback from members. Despite the disarray, advertisers are spending record amounts for Oscar airtime.
Click the audio player above to hear the full story.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.