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Coca-Cola nearly doubled its advertising this year

Oct 27, 2021
Does Coke even need to advertise? Turns out there are good reasons to do it, like keeping "top of mind" with customers.
Experts say advertising is still beneficial, even for brands as large and iconic as Coca-Cola.
Patrick Kovarik/AFP via Getty Images

Beverage companies angle for the new "it" drink

Aug 3, 2021
PepsiCo selling Tropicana and Molson Coors nixing 11 beers are the latest signs the industry is trying to adapt to ever-changing tastes.
PepsiCo plans to sell Tropicana and other juices to a private equity firm as beverage companies court younger consumers.
Scott Olson via Getty Images

What drives corporations to sign — or not sign — a letter opposing voting restrictions?

Apr 14, 2021
Amazon, Netflix and Starbucks joined a public statement, but Coca-Cola, Walmart and others did not.
Atlanta-based Coca-Cola expressed concern about Georgia's recent voting-rights restrictions but afterward did not join many other companies in making a public statement.
Justin Sullivan/Getty Images

Stranger Things returns with product tie-ins galore

Jul 4, 2019
Cryptic product tie-ins for the show have been everywhere in recent months.
Fans pose at the many photo-op stations at the Netflix's "Stranger Things" Season 3 Fun Fair at Santa Monica Pier on June 29, 2019 in Santa Monica, California.
Amy Sussman/Getty Images

What's a pioneer firm to do when its competitors copy its successful trend?

Jun 27, 2019
LaCroix dominates the flavored seltzer market, but its market share is fizzling as competitors sweep in.
A bucket of tangerine-flavored LaCroix.
Randy Shropshire/Getty Images
The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

Coke earnings don't tell the whole tariff story for beverage suppliers

Oct 29, 2018
Coca-Cola is expected to report earnings Tuesday morning before the markets open, and the news could be good for investors. Strong demand for diet beverages in the U.S. continues. Never mind that the company raised prices during the summer, saying the cost of making the cans was going up due to aluminum tariffs. Earnings are […]
Scott Olson/Getty Images

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Coke earnings don't tell the whole tariff story for beverage suppliers

Oct 29, 2018
Coca-Cola is expected to report earnings Tuesday morning before the markets open, and the news could be good for investors. Strong demand for diet beverages in the U.S. continues. Never mind that the company raised prices during the summer, saying the cost of making the cans was going up due to aluminum tariffs. Earnings are […]
Scott Olson/Getty Images

Coca-Cola reportedly exploring cannabis-infused beverages

Sep 18, 2018
Bloomberg TV reports the soft drinks giant is in talks with Aurora Cannabis of Canada, though Coca-Cola says "no decisions have been made."
Bottles of Coca Cola sit in a cooler at a market on April 16, 2013 in San Francisco, California. 
Justin Sullivan/Getty Images

Coca-Cola and Costa: Here’s why coffee is so … hot

Aug 31, 2018
Coca-Cola is the latest corporation to make a big bet on coffee. It’s planning to buy the United Kingdom’s biggest coffee chain, Costa, for $5.1 billion. It seems as if everyone wants a piece of the coffee action these days. European conglomerate JAB has picked up Peet’s, Caribou and  Stumptown. Nestle owns the high-end Blue […]