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Nov 12, 2019

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Marketplace Morning Report

Pepsi comes to Coke’s hometown of Atlanta for the Super Bowl

Susanna Capelouto Feb 1, 2019
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The Super Bowl is being held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game.
George Frey/Getty Images

The Super Bowl is  held in Atlanta this year, which is the hometown of Coca Cola, but Pepsi is an official sponsor of the game. Suddenly Pepsi ads have popped up around Atlanta with slogans like “Look who’s in town for Super Bowl LIII”  and “Pepsi in Atlanta, how refreshing.” Coke seems to be taking a Southern hospitality approach, saying that the company welcomes everybody to its hometown for the big game, even its rival Pepsi. 

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