For U.S. companies, costs are rising. This is how tariffs work.

Jul 25, 2018
General Motors shares tumbled Wednesday as the company cited rising steel and aluminum costs as one reason for a smaller profit forecast. GM is not alone. Whirlpool, Coca-Cola and others are starting to tell the story of pain from the steel and aluminum tariffs in earnings reports, price projections and CEO interviews. None of this […]

Coca-Cola CEO Muhtar Kent to resign next year

Dec 9, 2016
He steps down in the face of declining soda sales, but will remain in the company as chairman.
 Chairman and CEO of the Coca-Cola Company Muhtar Kent speaks on stage during a summit in New York last year.
Leigh Vogel/Getty Images for Concordia Summit

Coca-Cola making a play for African market with concession stands

Nov 25, 2016
The company is rolling out an experiment in social entrepreneurship — a kind of community center in a box that also happens to sell Coke products.
Coca-Cola's EKOCENTERS offer water purification and power outlets free of charge.  They also sell Coke products. 
Courtesy: Coca-Cola

Big Soda and the rise of product placement

Nov 21, 2016
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A general view of a new Coca-Cola aluminum bottle during Mercedes-Benz Fashion Week Fall 2009 at Bryant Park on February 16, 2009 in New York City. 
Photo by Amy Sussman/Getty Images for The Coca Cola Company

Dunkin Donuts and Coke join forces in bottled coffee

Sep 30, 2016
Coca-Cola will bottle and distribute Dunkin Donut coffee drinks.
A man displays a 24-ounce iced latte purchased at Dunkin Donuts in Manhattan, New York City. 
Mario Tama/Getty Images

Coca-Cola is changing its look

Apr 20, 2016
The iconic soda brand is trying out a new design.
Image via Coca-Cola Co.
Vitaminwater labels are known for listing positive health benefits, not anymore. 
Scott Olson/Getty Images

For public good, not for profit.

Classic "contour" Coke bottle turns 100

Nov 16, 2015
The 1915 design is considered iconic. It has inspired pop art and a global sales juggernaut.

Coca Cola throws its weight into obesity research

Aug 10, 2015
NYT reporter explains the strategy of more exercise instead of less soda.