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Coca-cola

For U.S. companies, costs are rising. This is how tariffs work.

by Kimberly Adams
Jul 25, 2018
General Motors shares tumbled Wednesday as the company cited rising steel and aluminum costs as one reason for a smaller profit forecast. GM is not alone. Whirlpool, Coca-Cola and others are starting to tell the story of pain from the steel and aluminum tariffs in earnings reports, price projections and CEO interviews. None of this […]
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Coca-Cola CEO Muhtar Kent to resign next year

by Marketplace Staff
Dec 9, 2016
He steps down in the face of declining soda sales, but will remain in the company as chairman.
 Chairman and CEO of the Coca-Cola Company Muhtar Kent speaks on stage during a summit in New York last year.
Leigh Vogel/Getty Images for Concordia Summit
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Coca-Cola making a play for African market with concession stands

by Marketplace Contributor
Nov 25, 2016
The company is rolling out an experiment in social entrepreneurship — a kind of community center in a box that also happens to sell Coke products.
Coca-Cola's EKOCENTERS offer water purification and power outlets free of charge.  They also sell Coke products. 
Courtesy: Coca-Cola
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Big Soda and the rise of product placement

by Kai Ryssdal and Adhiti Bandlamudi
Nov 21, 2016
Companies like Coca Cola and Pepsi transformed product placement into an art, rather than just an incidental opportunity for advertising.
A general view of a new Coca-Cola aluminum bottle during Mercedes-Benz Fashion Week Fall 2009 at Bryant Park on February 16, 2009 in New York City. 
Photo by Amy Sussman/Getty Images for The Coca Cola Company
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Dunkin Donuts and Coke join forces in bottled coffee

by Gigi Douban
Sep 30, 2016
Coca-Cola will bottle and distribute Dunkin Donut coffee drinks.
A man displays a 24-ounce iced latte purchased at Dunkin Donuts in Manhattan, New York City. 
Mario Tama/Getty Images
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Coca-Cola is changing its look

by Nova Safo
Apr 20, 2016
The iconic soda brand is trying out a new design.
Image via Coca-Cola Co.
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Final Note

Coke admits Vitaminwater isn't that healthy

by Molly Wood
Apr 8, 2016
Is anyone surprised?
Vitaminwater labels are known for listing positive health benefits, not anymore. 
Scott Olson/Getty Images
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For public good, not for profit.

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Coke bundles all of its products into one campaign.

by Mark Garrison
Jan 20, 2016
Coke is shifting its ad strategy.
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Classic "contour" Coke bottle turns 100

by Mitchell Hartman
Nov 16, 2015
The 1915 design is considered iconic. It has inspired pop art and a global sales juggernaut.
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Coca Cola throws its weight into obesity research

by Kai Ryssdal and Tommy Andres
Aug 10, 2015
NYT reporter explains the strategy of more exercise instead of less soda.
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