Jun 19, 2013
Why would a sports league -- or any business -- want to be identified with the controversial law that provides insurance to the uninsured.
Oct 26, 2012
NBA commissioner David Stern will step down in 2014 after 30 years at the league's helm. In that time, it transformed from an also-ran sport into a $5 billion a year business with a global following.
Jul 31, 2012
Clyde Drexler was part of the 1992 U.S.A. men's basketball Olympic team, dubbed the "Dream Team." He talks about how the atmosphere then differs from this year's.
Jul 16, 2012
Many of you might remember a Knicks basketball player by the name of Jeremy Lin? Well, there are new fears that his popularity streak -- also known as Linsanity -- may officially be over, as the Knicks could be letting him go over to the Houston Rockets.
Jun 22, 2012
The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?
Jun 12, 2012
Jeremy Lin and other dramatic storylines have more people watching.
Mar 22, 2012
The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.
Mar 12, 2012
It's a pretty big number, but it also won't matter much in the grand scheme of things.
Feb 15, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.