Unilever supports social causes, but its shares have underperformed. An investor driven by the bottom line may shake things up.
The consumer-products giant will no longer use the term to describe skin or hair care brands such as Dove, Axe and Vaseline.
Consumers are turning away from the basic black beverage toward more "innovative" brands.
Unilever’s head of marketing, Keith Weed, told an advertising conference in California that digital platforms had become “swamps” of fake news, racism and sexism. What will this mean for advertising on social media? Click the audio player above to hear the full story.
Mission-driven companies are some of the fastest-growing, and giant corporations like Unilever are getting in on the game.
The natural products company faces lawsuits over its ingredients.
Some advantages of being a publicly traded corporation have gone away.
The Dollar Shave Club makes buying razors cheap and convenient
Many companies focus on short-term results. The CEO of consumer-products giant Unilever, Paul Polman, says long-term strategic planning builds better businesses.